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    2022年中国媒体融合发展报告

    • 作者:黄楚新 陈智睿出版日期:2023年06月
    • 报告页数:21 页报告大小:1.28MB
    • 报告字数:19233 字所属丛书: 新媒体蓝皮书
    • 所属图书:中国新媒体发展报告No.14(2023)
    • 浏览人数:    下载次数:

    摘要

    2022年,中国媒体融合发展逐渐从单点突破阶段进入系统攻坚阶段,融合发展的深度与精度升至新高度。在本年度的媒体融合发展中,全媒体传播体系建设成为顶层设计中的核心引领,各级媒体依托自身特点迭代升级,重大主题报道以及国际赛事展现前沿媒体融合成果,县级融媒体与地市级媒体的发展呈现功能拓展的特点,智能技术引领下的AIGC逐渐融入媒体生产与传播全流程,跨界融合与垂直化传播提升媒体融合传播力与公信力,传媒行业整体发展质量进一步提升。同时,媒体关停并转、概念无序炒作、平台培育迟滞、内容生态恶化等成为阻碍媒体融合发展的重要因素,亟待对其进行有针对性的调整。在未来的中国媒体融合发展中,全媒体传播体系建设将沿着内容、技术、机制等主线,持续发挥媒体的链接属性,以权威性与公信力传递主流价值与优质内容,以先进技术与前沿理念提升媒体的服务功能与治理效能,进而实现媒体融合转型的深度发展、与时俱进。 <<
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    Abstract

    In 2022,China’s media convergence gradually developed from a single point breakthrough to a systemic construction stage,and the depth and precision of convergence development was raised to a new height. In this year’s media convergence development,the construction of an All-Media Communication System has become the core leadership of top-level design;media at all levels have been iteratively upgraded based on their own characteristics;major thematic reports and international events have shown cutting-edge media convergence achievements;the development of county-level integrated media and municipal-level media has shown features of functional expansion;AIGC led by intelligent technology has gradually been integrated into the whole process of media production and communication;cross-border convergence and verticalization of communication enhance the power of media convergence and credibility,and the overall development quality of the media industry has been further improved. At the same time,media closure and transfer,disorderly speculation of concepts,delayed cultivation of platforms and deterioration of content ecology have become important factors hindering the development of media convergence,which urgently need to be adjusted in a targeted manner. In the future,China’s media convergence and the construction of an All-Media Communication System will develop further along the main lines of content,technology and mechanism,continuing to bring into play the linking attributes of the media,delivering mainstream values and quality content with authority and credibility on the one hand,and using advanced technology and cutting-edge concepts to do a good job in the media’s service functions and governance effectiveness on the other,thereby achieving the in-depth development of media convergence and transformation and advancing with the times.

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    作者简介
    黄楚新:黄楚新,中国社会科学院新媒体发展研究中心副主任兼秘书长,中国社会科学院新闻与传播研究所数字媒体研究室主任、研究员,中国社会科学院大学新闻传播学院副院长、教授,主要研究方向为新媒体传播。
    陈智睿:陈智睿,中国社会科学院大学新闻传播学院,主要研究方向为新媒体。
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