中国新媒体社会责任研究报告（2022）
| 书 名： |
中国新媒体社会责任研究报告（2022） |
| 英 文 名： |
REPORT ON THE CHINA’S NEW MEDIA SOCIAL RESPONSIBILITY （2022）
|
| 作 者： |
钟瑛 芦何秋 余红 李亚玲 孙亮 |
| I S B N： |
978-7-5228-0938-0 |
| 丛 书 名： |
新媒体社会责任蓝皮书
订阅
|
| 关 键 词： |
新媒体 社会责任 评价指标体系 新闻 |
| 出版日期： |
2022-12-01 |
中文摘要
本报告是华中科技大学“新媒体社会责任”课题组2021～2022年度分析报告，由华中科技大学新闻与信息传播学院与中国网络传播学会组织编撰。
本报告以“新媒体社会责任”为主题，通过“新媒体社会责任评价指标体系3.0”对2021～2022年国内主要的新媒体平台进行了系统和全面考察。2022年新媒体社会责任蓝皮书依然聚焦于过去两年来中国新媒体发展的新问题、新现象和新趋势。2022年开始，疫情及其防控逐步成为中国社会语境中的核心场景之一，为我们考察中国新媒体社会责任问题提供了新的社会视角。这种影响体现在：第一，疫情防控常态化对新媒体社会责任的履行提出了新要求，使我们需要不断对指标逻辑与实施过程进行新的思考；第二，在疫情多点散发状态的社会背景下，一些旧有问题需要进行新的解读与分析，如县级融媒体疫情风险沟通中的作用与社会责任问题、高校在新冠肺炎疫情等突发事件中的情绪引导问题等。
总报告以平台化作为背景，对新媒体社会责任履行过程中新现实困境进行了系统梳理与总结，并提出了解决方案，构建了以主体矩阵化、程度层级化、内容多元化、机制协调化为核心维度的全新框架。
评价篇使用“新媒体社会责任评价指标体系3.0”对8类典型的新媒体平台进行了社会责任的实证评价与理论分析。评价对象包括媒体微博、网络音频产品、视频自媒体、微信公众号、县级融媒体中心、地方新闻网站、国家级新闻网站和移动短视频平台。本次报告的研究对象分布均衡、重点突出，能够比较完整地呈现2022年整个新媒体发展现状及社会责任问题。
专题篇对2021～2022年新媒体发展中的典型现象、热点议题与重点人群进行了研究，研究重点包括：典型现象方面，如网络平台现代化治理的逻辑进路及其路径选择，移动短视频平台女性自我展演行为分析；热点议题方面，如疫情防控常态化背景下政务新媒体疫苗话语建构与责任担当，个人数据跨境流动中平台企业履行隐私保护责任状况调查，高校重大突发事件网络舆论中的情绪问题与引导责任分析。网络人群是本次报告的分析重点，相关研究如网络ACG社群分析，视频内容创作者社会责任分析，移动短视频使用中用户伦理决策行为研究，网络意见领袖社会责任研究，微博青少年用户性知识寻求与伦理研究，等等。
案例篇选取了近年来发生的6个典型案例，以政企议题互动、互联网企业公益实践、青少年网络素养媒介呈现、县级融媒体客户端场景运用、网络信息安全与隐私保护、传媒上市公司企业社会责任披露等作为分析对象，探讨了政务传播、企业社会责任、媒介素养、媒介场景传播、网络信息安全等问题。
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总报告
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评价篇
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专题篇
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案例篇
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