河北旅游发展报告（2021）
中文摘要
2020年河北省文化和旅游系统坚持以习近平新时代中国特色社会主义思想为指导，坚持统筹常态化疫情防控和文化旅游发展“双推进”，推动国家重大战略落地落实，京津冀文旅协同向深度广度拓展，雄安新区公共文化和旅游服务品质全面提升，冬奥会筹办事项成绩显著，长城国家文化公园建设有序推进，文旅产业加快转型升级，全域旅游示范区及国家级旅游度假区创建工作取得新突破。但受新冠肺炎疫情影响以及国内外经济风险叠加挑战，河北省旅游产业发展增速降缓，旅游总收入和总人次明显下降。如何立足河北省的现实问题和发展机遇，采取超常规措施，在危机中育新机、于变局中开新局，深入推进文旅融合发展，激发文旅消费活力，拓展新型业态和消费模式，构建现代旅游产业体系，打造文旅产业发展新格局，就成为新时代推动河北省旅游业高质量发展的重大理论问题和现实问题。
本书围绕以上问题，加强应用对策性研究，聚焦“激发旅游消费潜力，促进文旅产业振兴”这一研究主题，形成总报告、消费调研篇、消费环境篇、消费创新篇、实践探索篇5个研创板块，包括1篇总报告和17篇专题报告，力图客观展示河北省旅游业2020年度发展轨迹，提出相关问题及对策，为政府决策及行业发展提供借鉴和参考。
总报告回顾总结了2020年河北旅游年度发展情况，梳理了存在的问题，进而研判未来发展形势，为2021年河北旅游业高质量发展提供思路借鉴和理论指导。消费调研篇从旅游景区、旅行社业、旅游饭店业、旅游新业态四个方面对河北省旅游消费市场进行了调研与分析。消费环境篇从旅游现代治理能力提升、旅游营商环境优化、旅游服务标准化创建、文旅产业“新基建”融合发展、文化旅游安全预警机制建设五个维度对如何促进河北省文旅产业振兴进行了综合研究。消费创新篇从创新发展旅游“夜经济”、文创商品消费及IP建设、冬季旅游消费新动能培育、振兴乡村旅游消费、旅游经济内循环机制构建等方面进行了反思和总结。实践探索篇以曹妃甸多玛乐园、遵化碧桂园·恋乡小镇、石家庄智行创意公社文创产业园为例分别对“科技+消费”、激活夜间经济、创意设计驱动文创产业等问题进行了实证研究，以期推广创新经验，发挥示范借鉴作用。
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