四川文化产业发展报告（2022）
书 名： 四川文化产业发展报告（2022）
英 文 名： ANNUAL REPORT ON CULTURAL DEVELOPMENT OF SICHUAN （2022）
作 者： 向宝云 张立伟 彭剑
I S B N： 978-7-5228-0225-1
丛 书 名：
四川蓝皮书
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关 键 词： 文化产业 产业发展 四川
出版日期： 2022-09-01
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中文摘要
《四川文化产业发展报告（2022）》整合学术研究机构与文化管理部门的力量，是年鉴与研究的结合，既有年鉴的事实和数据，又有研究的理论与智力支撑。立足四川、放眼世界，既总结四川文化产业的前沿发展，又对全球文化产业的重要问题有独到研究。
本书聚焦四川数字文化产业的创新与重构。从基本概念入手，剖析四川数字文化产业的内涵及动力机制。从实践着眼，考察四川文化强省建设进程中的经验和探索。针对四川省情，提出数字技术背景下加快文化强省建设的主要着力点与创新策略。四川省数字文化产业在文旅融合、线上数字产业、供给侧改革、新型城镇化、文化小康建设、公共文化服务等方面进行了深入探索，取得了重要发展经验。随着市场竞争走向深入和新冠肺炎疫情的冲击，提升数字文化产业竞争力和整合力，进一步推动四川数字文化产业创新、升级和重构势在必行。
针对四川省情，提出数字技术背景下加快文化强省建设的主要着力点：以数字创意为驱动，提升四川数字文化产业竞争力；以数字消费为支撑，创新开拓四川数字文化产业新市场；以数字平台为依托，重构四川数字文化产业新模式；以数字跨界为延展，加强四川数字文化产业整合力；以数字场景为抓手，开拓四川数字文化产业新方向。
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