新媒体传播伦理研究
| 书 名： |
新媒体传播伦理研究 |
| 英 文 名： |
STUDY ON NEW MEDIA COMMUNICATION ETHICS
|
| 作 者： |
牛静 著 |
| I S B N： |
978-7-5201-4580-0 |
| 关 键 词： |
传播媒介 伦理学 研究 |
| 出版时间： |
2019年05月 |
中文摘要
全书共分为“全球传播与伦理规范”“媒体传播与新闻真实”“社交媒体与隐私伦理”“网络视频与伦理困境”“信息传播与伦理争议”五个专题，并基于新媒体这一现实背景对诸多主题进行了分析，涉及礼物馈赠的媒体规范、作为戏仿作品的洋葱新闻、事实核查新闻的创新实践、社交媒体中的隐私悖论、短视频传播的伦理失范、医疗广告的虚假宣传、大学生的职业伦理认知等内容。在每一章，针对不同的研究问题，除了运用演绎归纳法、案例分析法外，还采用内容分析法、问卷调查法等量化方法，以及访谈法、观察法等质化方法，从而使研究结果具有说服力。
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专题一 全球传播与伦理规范
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专题二 媒体传播与新闻真实
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专题三 社交媒体与隐私伦理
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专题四 网络视频与伦理困境
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专题五 信息传播与伦理争议
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