中原新媒体发展报告（2000～2020）
中文摘要
《中原新媒体发展报告（2000～2020）》由中原传媒研究院主持、郑州大学新闻与传播学院和河南广播电视台协助编撰。全书分为总报告、现象篇、管理篇、行业篇和产业篇五个部分，系统梳理了中原地区2000～2020年的新媒体发展状况，客观还原了中原新媒体发展的历史轨迹，剖析了中原新媒体发展的动力与瓶颈，探讨了中原地区新媒体的影响机制和发展方向。
2000～2020年，伴随互联网基础设施的不断完善以及新技术的不断演进，中原地区的互联网建设与新媒体发展稳步前进，新媒体成为推动传媒业发展的重要一环。近年来，随着人工智能、5G、大数据、区块链等新技术的赋能，中原新媒体发展迎来了新契机，新媒体融合进一步催生了互联网的新业态。中原新媒体在移动互联网和数字化发展的背景下，用户、产业规模、互联网产品和服务的数量与质量都得到了快速的发展。与此同时，伴随“互联网+”的深入推进，信息通信技术支撑经济社会发展的动能不断增强，诸多因素共同推动河南由网络大省向网络强省迈进。
本书收录了十几位长期跟踪研究中原地区新媒体发展的专家学者所撰写的研究性报告，总结了2000～2020年中原地区新媒体的发展状况，深入研讨了河南新媒体前沿热点、媒体融合发展、政务新媒体、河南社交媒体舆情、网络信息安全及治理，河南电视、广播、出版业的媒体创新与新媒体建设，河南短视频新媒体、广告新媒体、区块链媒体发展等重要问题。同时，还组织了针对河南地方新媒体管理与发展的深入考察和实地调研。
本书认为，2000～2020年是中原新媒体的高速发展阶段，其中也存在一些不容忽视的问题，如新媒体产业经营思维还应进一步开拓，互联网产品内容服务还应凸显河南本土特色，媒体融合产业模式和结构还有待明晰，网络信息安全治理与舆论引导能力亟待加强等，并提出了诸如打造全媒体矩阵，讲好河南故事；培养新媒体广告人才，加速广告产业数字技术升级；健全发布审核机制、提高政务新媒体内容品质；塑造中原短视频品牌形象；提高主流意识形态话语生产能力；布局新时代数字出版产业；完善河南区块链校企产研机制等相应的解决方案与决策建议。
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现象篇
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行业篇
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产业篇
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