传统媒体主题报道传播效力研究
| 书 名： |
传统媒体主题报道传播效力研究 |
| 英 文 名： |
A STUDY ON THE COMMUNICATION EFFECTIVENESS OF TRADITIONAL MEDIA THEMATIC REPORT
|
| 作 者： |
廖声武 杨翠芳 芦何秋吴宁 著 |
| I S B N： |
978-7-5201-4994-5 |
| 关 键 词： |
传播媒介 传统媒体 传播效力 中国 |
| 出版时间： |
2019年06月 |
中文摘要
云计算、大数据、人工智能等引发信息传播方式的巨变，推动媒体格局发生了革命性的变化。传媒业的界限越来越模糊，传媒界呈现出跨行业、全链条、全时空的竞争态势。如何适应传媒格局新变革和舆论生态新变化，实现传播手段创新，大众传媒的传播力建设就成为一个紧迫而重要的课题。本书以深圳市传统主流媒体为例，采用数据挖掘与人工文本分析相结合的方法，建立了媒体传播力指标体系，对传统媒体重大主题报道活动的传播效力进行评估，系统梳理了传播效果理论，并就如何提升传统媒体的传播效力提出了有针对性的对策建议，具有较强的实践指导意义。
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绪论
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理论篇
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实践篇
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对策篇
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