中国体育产业发展报告（2023～2024）

党的二十大报告提出，到2035年，我国将建成体育强国。在中国式现代化的新征程上，体育产业是体育强国建设的重要组成部分，加快建设体育强国要聚焦体育产业的关键环节并深化改革。为将党的二十大战略部署落到实处，党的二十届三中全会进一步提出全面深化改革的重要性和必要性。全党必须自觉把改革摆在更加突出位置，紧紧围绕推进中国式现代化进一步全面深化改革。体育产业应以新发展理念引领改革，立足新发展阶段，深化供给侧结构性改革，完善推动体育产业高质量发展激励约束机制，塑造发展新动能新优势。

2023年以来，中国体育产业持续健康发展。体育产业作为经济增长的重要引擎，从体育赛事与体育制造业两端发力，推动体育消费加速扩容。发展赛事经济是体育产业高质量发展的重点内容，通过“体育赛事进景区、进街区、进商圈”等活动，进一步挖掘和释放赛事的潜力和效益。同时，扩大与促进体育消费是促进体育产业发展的“稳定器”，各地围绕国家发展战略因地制宜，培育体育消费新增长点。此外，体育用品制造业以科技创新为核心驱动力，提升体育产品质量与服务水平，推动实施“体育+”“+体育”，实现产业链的优化升级。因此，本书在系统梳理中国体育产业发展现状和趋势的基础上，提出了不断推动体育制造业转型升级、促进体育服务业提质增效、加快产业融合向纵深发展、多措并举挖掘体育消费潜力、持续优化区域产业发展布局等发展路径，构建创新引领与结构协调的现代体育产业体系。

本书由国家体育总局体育经济司牵头，上海体育大学主编，共分为三部分：第一部分是总报告，系统梳理了2023～2024年我国体育产业发展的总体情况。第二部分是分报告，围绕户外运动、健身行业、体育用品制造业、体育服务贸易、线上体育赛事、区域发展等体育产业纵深发展领域展开讨论。第三部分是案例篇，收录了近两年我国体育产业在场馆运营、乡村振兴、赛事经济等方面涌现的优秀案例，为在全国范围内推广、复制提供实践经验。

文章列表

CommonID:DIR_73352510,ID:16031754,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:751410,name:《中国体育产业发展报告（2023～2024）》编委会,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:16031749,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16031753,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-05-22 14:03:04.0,ModifyUser:null,ModifyTime:2025-06-13 09:46:46.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-03-01 00:00:00.0,SearchTitle:《中国体育产业发展报告（2023～2024）》编委会,ISBN:978-7-5228-5138-9,BookTitle:中国体育产业发展报告（2023～2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:《中国体育产业发展报告（2023～2024）》编委会,_RowNo:1

CommonID:DIR_73352511,ID:16031756,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:751411,name:摘要,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:16031749,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16031755,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-05-22 14:03:04.0,ModifyUser:null,ModifyTime:2025-06-13 09:46:46.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-03-01 00:00:00.0,SearchTitle:摘要,ISBN:978-7-5228-5138-9,BookTitle:中国体育产业发展报告（2023～2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:摘要,_RowNo:2

CommonID:DIR_73352539,ID:16031758,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:751412,name:Ⅰ 总报告,ShortName:,SubName:,EnTitle:Ⅰ General Report,EnShortTitle:,EnSubTitle:,Level:1,BookId:16031749,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16031757,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b120250301X20244456001_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-05-22 14:03:04.0,ModifyUser:null,ModifyTime:2025-06-13 09:46:46.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-03-01 00:00:00.0,SearchTitle:总报告,ISBN:978-7-5228-5138-9,BookTitle:中国体育产业发展报告（2023～2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:总报告,_RowNo:3

总报告

CommonID:DIR_73352695,ID:16031760,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:751413,name:Ⅱ 分报告,ShortName:,SubName:,EnTitle:Ⅱ Topical Reports,EnShortTitle:,EnSubTitle:,Level:1,BookId:16031749,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16031759,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b120250301X20244456001_002,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-05-22 14:03:05.0,ModifyUser:null,ModifyTime:2025-06-13 09:46:46.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-03-01 00:00:00.0,SearchTitle:分报告,ISBN:978-7-5228-5138-9,BookTitle:中国体育产业发展报告（2023～2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:分报告,_RowNo:4

分报告

CommonID:DIR_73352766,ID:16031762,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:751414,name:Ⅲ 案例篇,ShortName:,SubName:,EnTitle:Ⅲ Cases Studies,EnShortTitle:,EnSubTitle:,Level:1,BookId:16031749,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16031761,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b120250301X20244456001_003,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-05-22 14:03:07.0,ModifyUser:null,ModifyTime:2025-06-13 09:46:46.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-03-01 00:00:00.0,SearchTitle:案例篇,ISBN:978-7-5228-5138-9,BookTitle:中国体育产业发展报告（2023～2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:案例篇,_RowNo:5

案例篇

CommonID:DIR_73352767,ID:16031764,SiteID:14,Type:backAidText,Code:null,ParentId:0,InnerCode:751415,name:Abstract,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:16031749,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16031763,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-05-22 14:03:08.0,ModifyUser:null,ModifyTime:2025-06-13 09:46:46.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-03-01 00:00:00.0,SearchTitle:Abstract,ISBN:978-7-5228-5138-9,BookTitle:中国体育产业发展报告（2023～2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:Abstract,_RowNo:6

CommonID:DIR_73352768,ID:16031766,SiteID:14,Type:backAidText,Code:null,ParentId:0,InnerCode:751416,name:Contents,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:16031749,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16031765,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-05-22 14:03:08.0,ModifyUser:null,ModifyTime:2025-06-13 09:46:46.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-03-01 00:00:00.0,SearchTitle:Contents,ISBN:978-7-5228-5138-9,BookTitle:中国体育产业发展报告（2023～2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:Contents,_RowNo:7

CommonID:DIR_73352769,ID:16031768,SiteID:14,Type:backAidText,Code:null,ParentId:0,InnerCode:751417,name:皮书数据库,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:16031749,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16031767,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-05-22 14:03:08.0,ModifyUser:null,ModifyTime:2025-06-13 09:46:46.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-03-01 00:00:00.0,SearchTitle:皮书数据库,ISBN:978-7-5228-5138-9,BookTitle:中国体育产业发展报告（2023～2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:皮书数据库,_RowNo:8

CommonID:DIR_73352770,ID:16031772,SiteID:14,Type:backAidText,Code:null,ParentId:0,InnerCode:751418,name:基本子库,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:16031749,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16031771,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-05-22 14:03:08.0,ModifyUser:null,ModifyTime:2025-06-13 09:46:46.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-03-01 00:00:00.0,SearchTitle:基本子库,ISBN:978-7-5228-5138-9,BookTitle:中国体育产业发展报告（2023～2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:基本子库,_RowNo:9

CommonID:DIR_73352771,ID:16031774,SiteID:14,Type:backAidText,Code:null,ParentId:0,InnerCode:751419,name:法律声明,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:16031749,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16031773,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-05-22 14:03:08.0,ModifyUser:null,ModifyTime:2025-06-13 09:46:46.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-03-01 00:00:00.0,SearchTitle:法律声明,ISBN:978-7-5228-5138-9,BookTitle:中国体育产业发展报告（2023～2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:法律声明,_RowNo:10

书名：	中国体育产业发展报告（2023～2024）
英文名：	REPORT ON THE DEVELOPMENT OF SPORTS INDUSTRY OF CHINA （2023-2024）
作者：	李静主编;杨雪鸫李崟艾郁黄海燕副主编
I S B N：	978-7-5228-5138-9
丛书名：
关键词：	体育产业体育强国体育赛事
出版时间：	2025年03月

中国体育产业发展报告（2023～2024）

中文摘要

文章列表

总报告

分报告

案例篇