上海体育产业发展报告（2019～2021）
| 书 名： |
上海体育产业发展报告（2019～2021） |
| 英 文 名： |
ANNUAL REPORT ON THE DEVELOPMENT OF SPORTS INDUSTRY IN SHANGHAI （2019-2021）
|
| 作 者： |
黄海燕 余诗平 徐开娟 |
| I S B N： |
978-7-5201-8714-5 |
| 丛 书 名： |
体育蓝皮书
订阅
|
| 关 键 词： |
体育产业 体育消费 人民城市 上海市 |
| 出版日期： |
2021-07-01 |
中文摘要
“人民城市人民建，人民城市为人民”是上海建设社会主义现代化国际大都市的重要理念。其中，人民城市的人本价值就是更好满足人民群众对美好生活的向往，打造人人都能享有品质生活的城市。体育产业是与旅游、文化、健康、养老并列的幸福产业，是社会、经济、生态效益俱佳的朝阳产业，是人人受益的健康产业，是人民城市不可或缺的关键要素和重要品牌。把体育放在人民城市建设的大局中，把体育产业作为上海城市经济高质量发展的新增长点和创造高品质生活的重要风向标，激发体育产业在稳增长、保就业、调结构方面的独特作用，是自觉践行“人民城市人民建，人民城市为人民”重要理念，推进上海建设全球著名体育城市的必然举措。
本书认为，体育产业高质量发展是上海建设全球著名体育城市的关键和基础，新科技革命、经济高质量发展、长三角一体化、上海建设全球城市等为上海体育产业高质量发展带来巨大机遇，而国际环境不确定性增加、全球经济持续低迷、疫情防控常态化以及上海城市化问题突出、自我演进发展受阻等对上海体育产业高质量发展提出挑战。因此，本书在梳理上海体育产业高质量发展现状和成效的基础上提出推动上海体育产业高质量发展的思路和若干建议。
此外，本书还针对竞赛表演、健身休闲、场地设施建设与运营、体育培训和体育用品等重点业态进行深入探究，分析归纳了这些业态发展的特征与趋势，结合体育消费、体育企业发展、体育赛事影响力评估、新冠肺炎疫情对上海体育产业的影响等热点话题展开讨论，以期为读者展现上海体育产业发展的完整风貌。
本书也运用定量分析、灰色关联分析、SBM分析等方法，科学分析了上海体育产业发展的影响因素，评价体育产业发展效率，并构建了一整套包括产业规模、产业结构、产业动力、产业效率和产业效益在内的评价指标体系，作为评估上海体育产业发展综合水平、把握发展动态趋势的科学体系，以期助力上海体育产业高质量发展。
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