中国新媒体发展报告（2025）
中文摘要
《中国新媒体发展报告（2025）》是由中国社会科学院新闻与传播研究所主持编撰的关于新媒体发展的最新年度报告，分为总报告、热点篇、传播篇、调查篇和案例篇等五部分，全面分析中国新媒体发展状况，解读新媒体发展趋势，总结新媒体发展问题，探析新媒体的深刻影响。
2024年，我国新媒体行业在中国主流媒体系统性变革的方向引领下，全方位、多角度实现媒体生态的阶段性升级，并朝着新的坐标迈进。
本书总报告认为，媒体融合第二个十年的重要节点与系统性变革的时代任务，共同影响中国新媒体的发展进程。智能化技术迭代与体制机制重构为媒体深度融合带来新的发展机遇和挑战，新媒体发展进入新坐标。当前，我国网络和新媒体发展呈现以下特点：系统性变革推动主流媒体生态重构，数智化建设持续赋能新媒体创新融合，驱动媒体平台整合优化，用户下沉细分。以人工智能为代表的新技术推动新媒体产业不断延伸，新质生产力助力全媒体传播体系优化升级，赋能媒介化治理功能拓展。文旅与微短剧产业快速发展，国际传播呈现内外双循环的特征。
本书分报告收录了全国研究新媒体的数十位著名专家学者撰写的成果，深入剖析了元宇宙产业园、媒体深度融合、西方社交媒体发展、国际传播数字叙事、网络信息传播公众参与、AIGC视频发展、视听新媒体技术应用、出版业智能技术应用、新媒体产业、网络广告产业等重要议题，对短视频、乡村微短剧、短剧出海，及地市、县级融媒体的发展进行了较深入的调查研究，对一些个案进行了深度剖析。
本书认为，2024年以来，随着新媒体的进一步发展，一些问题不容忽视：智能化驱动下，媒体应警惕技术依赖陷阱，融合人才缺口亟待解决。需不断调动新媒体发展的新质生产力，促进媒体进一步转型升级，进而加快系统性变革速率。
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总报告
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热点篇
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传播篇
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调查篇
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案例篇
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