北京文化创意产业发展报告（2025）
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2024年是实现“十四五”规划目标任务的关键一年，也是首都文化事业和文化产业蓬勃发展的一年。在以习近平同志为核心的党中央坚强领导下，北京各区各部门统筹规划，以文化新质生产力推动经济高质量发展，深入推进全国文化中心建设，首都文化在保护传承中繁荣发展。北京凝气聚力塑造兼具深厚传统文化底蕴与鲜明现代文化魅力的大国首都形象，彰显了北京文化创意产业发展的强劲实力与示范价值，呈现蓬勃生机与活力。
2024年，全市规模以上文化及相关产业法人单位实现收入2.30万亿元，同比增长6.6%；全市文化新业态企业实现营业收入1.59万亿元，同比增长11.1%，占全市规模以上文化企业营业收入的比重为70.7%，显著高于全国平均水平，产业结构高度优化，科技赋能文化产业发展的效应凸显。北京已形成“技术研发—成果转化—场景应用”的全链条创新体系。2024年出台的《关于培育新型文化业态 大力发展文化新质生产力的若干措施》构建了涵盖十大方面的政策框架，涉及技术创新、影视科技、超高清视听、数字出版、智慧文旅等重点领域。
在新技术驱动下，北京文化创意产业通过虚实融合、沉浸体验和业态跨界重构消费场景，实现从单一文化展示向“文化+科技+消费”复合生态的跃迁。2024年北京数字经济增加值突破2.2万亿元，同比增长7.7%，其中数字经济核心产业增加值增速达到10.1%。元宇宙、数字孪生、AR/VR等技术的应用促使文化消费场景空间边界消融，将传统“观看式”消费转变为“参与式”体验。数字化转型推动业态“破圈”，构建“内容即消费”的新模式，延伸消费链条。国潮兴起赋能文化新空间，依靠古今碰撞唤起文化共鸣，催生认同感和归属感，进而促进文化消费。
2025年是“十四五”规划收官之年，也是为“十五五”良好开局打牢基础的关键之年。为推动首都文化事业和文化产业高质量发展，增强首都文化功能，2025年北京市《政府工作报告》明确提出要健全文化产业体系和市场体系，加快发展新型文化业态。对于北京来说，文化创意产业已成为全市重要的支柱性产业，相关政策为文化创意产业的高质量发展指明了方向，为新一年文化工作提供了行动指南。“十五五”时期，北京文化创意产业将在科技赋能、产业变革、消费升级、跨界融合等方面迈上新阶段。
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