中国未来媒体研究报告（2025）
| 书 名： |
中国未来媒体研究报告（2025） |
| 英 文 名： |
ANNUAL REPORT ON THE DEVELOPMENT OF FUTURE MEDIA IN CHINA （2025）
|
| 作 者： |
林小勇 主编 |
| I S B N： |
978-7-5228-6565-2 |
| 丛 书 名： |
|
| 关 键 词： |
未来媒体 主流媒体 系统性变革 |
| 出版时间： |
2025年12月 |
中文摘要
2024年7月，党的二十届三中全会提出，要构建适应全媒体生产传播工作机制和评价体系，推进主流媒体系统性变革。这是党深刻把握现代传播规律，深刻洞察媒体发展趋势提出的重要改革举措。
《中国未来媒体研究报告（2025）》以“系统性变革——未来媒体的技术、产业与社会重构”为主题，全面梳理了2023～2025年未来媒体技术发展的脉络，深入分析未来媒体系统性变革的核心驱动力及其对社会、经济和文化的影响。全书由“总报告”“传媒业态篇”“行业探索篇”“实践案例篇”“环球动向篇”五大部分构成。“总报告”全面分析主流媒体变革的内涵动因、现实困境、实践探索与发展趋向。“传媒业态篇”重点从媒介融合、内容生产、技术服务、人才培育四个核心模块深入分析系统性变革背景下主流媒体的发展现状、热点前沿与未来趋势。“行业探索篇”从智能机器人、智能视听平台、城市形象建构与传播、沉浸式LBE、地方文化创新传播、智能化营销等层面着手分析媒体变革在特定行业领域的创新发展与探索实践。“实践案例篇”“环球动向篇”通过对人民日报社、央视频、芒果TV、厦门日报社等机构以及对英国、韩国媒体转型发展的调研与分析，以国际化视野、典型性案例对媒体变革进行更全面与深入的研究。
本报告分析指出，主流媒体作为连接国家治理与民众需求的核心枢纽，在国家推进中国式现代化的进程中，亟须通过全方位、全领域的深化改革以重构媒体角色与社会价值。主流媒体的系统性变革要通过战略性的顶层设计，全方位推进体制机制的系统性重构、评价体系的根本性变革和资源要素的全局性优化；要通过构建全媒体传播体系，系统性增强新闻舆论传播力、引导力、影响力和公信力，并深度嵌入国家治理，通过联动经济、社会、文化领域赋能中国式现代化建设。
本报告认为，主流媒体系统性变革是对媒体内部资源要素、行业生态格局与社会角色职能等进行系统性重构和根本性变革。深化工作机制和评价体系改革是关键，壮大主流思想舆论、巩固全体人民团结奋斗的共同思想基础是根本目的。在人机共生的新生态下，主流媒体将从“内容供应商”向“生态运营商”质变，智媒技术将从“+AI”向“AI原生”升维，“脚力、眼力、脑力、笔力”仍是人机共生时代媒体人不可替代的竞争力。在媒体格局和舆论生态深刻调整的背景下，主流媒体要持续运用信息革命成果，推动媒体融合朝着更深层次迈进，让主流舆论不断发展壮大，走出智能传播时代的发展新路径。
《中国未来媒体研究报告（2025）》由厦门理工学院、福建省重点智库福建未来媒体智库、福建省高校人文社科研究基地未来媒体发展研究中心、福建省网络视听应用创新重点实验室联合编撰。
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总报告
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实践案例篇
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环球动向篇
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