中国影视产业发展报告（2025）
| 书 名： |
中国影视产业发展报告（2025） |
| 英 文 名： |
ANNUAL REPORT ON THE DEVELOPMENT OF CHINA’S FILM AND TELEVISION INDUSTRY （2025）
|
| 作 者： |
司若 陈鹏 陈锐 宋欣欣范韵诗 著 |
| I S B N： |
978-7-5228-5980-4 |
| 丛 书 名： |
|
| 关 键 词： |
影视产业 视听传播 微短剧 AIGC |
| 出版时间： |
2025年11月 |
中文摘要
2024年，我国影视产业以中国式现代化建设与文化建设为指引，从价值引领、题材创新、制作水准、产业规模方面创新提升、务实转型。引入政策、技术、市场与影视产业的互动视角，可发现技术因素是影视产业发展的关键变量。人工智能、虚拟现实、增强现实技术广泛应用于影视产业，在升级优化视听质感的同时，创造新的产业形态，为影视产业创新发展注入新的动力。
2024年，影视产业深耕精品，创作理念聚焦传播主流价值、传承地域文化、重塑历史记忆，题材整体焕新，艺术风格各具特色。电视剧产业方面，将年代感、地域感、生活感真正落到视听表达中，积极对标电影的视听质感，以女性成长叙事重塑年代剧基因，推动传统文化IP实现年轻化转译，输出接地气的现实故事，为观众提供情绪疗愈价值、精神养料。电影产业方面，仍然面临头部影片供给不充足的问题，但这也给中腰部电影特别是中小成本电影带来市场生长空间。整体而言，电影产业在市场结构、市场票房、国际传播方面保持优化惯性，仍然在不断探寻新的路径。值得关注的是，微短剧产业在国内快速发展，在国际传播中也另辟蹊径，是视听产业的新分支。综艺节目方面，我国综艺市场在结构优化与技术驱动下实现扩容升级。全网有效播放量显著回升，“综N代”稳守基本盘，垂类赛道持续深耕，喜剧、“文化+”、音乐竞演类综艺节目形成圈层爆款矩阵；台网竞合格局深化，“先网后台”模式推进媒介融合，政策红利驱动大小屏协同扩容。
就影视产业前沿动态而言，AIGC实现从单点试水到全链路制作的技术突破，其赋能重心逐步从边缘辅助转向核心支撑，有效改善了影视产业与其他领域之间“只融不合”的问题，加速影视工业化浪潮，促进跨媒介融合。同时，应高度重视AI训练数据采集与使用时的数据授权问题及生成内容权利归属和责任划分问题，保障语料来源的合规性和素材使用的安全规范，维持版权秩序。
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