中国互联网视听行业发展报告（2021）
| 书 名： |
中国互联网视听行业发展报告（2021） |
| 英 文 名： |
ANNUAL REPORT ON THE DEVELOPMENT OF NETCASTING INDUSTRY IN CHINA （2021）
|
| 作 者： |
陈鹏 司若 陈锐 李丽玲 |
| I S B N： |
978-7-5201-9205-7 |
| 丛 书 名： |
网络视听蓝皮书
订阅
|
| 关 键 词： |
互联网络 视听传播 网络视听行业 产业发展 |
| 出版日期： |
2021-11-01 |
中文摘要
《网络视听蓝皮书：中国互联网视听行业发展报告（2021）》通过数据、案例分析及调研、访谈等方法对网络视听行业的市场、产业、政策、趋势等进行分析，全面梳理了2020年网络剧、网络综艺、网络电影、网络直播、短视频、网络广播等分支产业的发展特征，并对2021年网络视听行业发展趋势和需要面对的问题进行了探讨。
2020年，网络视听行业面临较大的挑战和机遇，在新冠肺炎疫情“影视寒冬”的大背景下，“减量提质”、精品化和专业化成为行业发展关键词。截至2020年，我国网络视听用户规模达9.44亿人，网民使用率为95.4%，网络视听产业规模破6000亿元，网络视听用户规模和产业规模继续实现稳健扩大，中国处于世界第一的网络视听大国的地位继续保持不变。
2020年，“宅经济”激发产业活力，网络视听行业商业模式更加成熟多元，产业结构不断调整升级，新技术赋能网络视听革新，多元化内容与平台服务（网络直播等）相结合的特征也越发突出，“网络直播+电商”“网络短视频+文旅”“网络视音频+教育”等形态已经让网络视听突破原有界限，开始进一步发挥网络视听产业的正外部性价值。
2020年，网络视听行业的网络剧、网络电影、网络综艺、网络纪录片中有多部作品成功“出圈”，广受好评。《重生》《龙岭迷窟》《三十而已》《隐秘的角落》等网络剧，《这！就是街舞第三季》《创造营2020》等网络综艺，《我来自北京之铁锅炖大鹅》《修罗新娘》等网络电影都获得了较高市场价值，有些作品形成了现象级的影响。国家有关部门和行业协会出台一系列文件规范市场，2020年国家广播电视总局制定《关于进一步加强电视剧网络剧创作生产管理有关工作的通知》《关于加强网络秀场直播和电商直播管理的通知》《关于网络影视剧中微短剧内容审核有关问题的通知》等文件，推动网络视听行业高质量发展，对内容质量提出了更高要求，对平台管理和内容审核制定了明确的标准。
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