中国传媒产业发展报告（2025）
书 名： 中国传媒产业发展报告（2025）
英 文 名： REPORT ON DEVELOPMENT OF CHINA’S MEDIA INDUSTRY （2025）
作 者： 崔保国 虞坚 丁迈 杭敏 著
I S B N： 978-7-5228-6114-2
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出版时间： 2025年11月
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中文摘要
《中国传媒产业发展报告》自2004年开始每年出版，是由清华大学传媒经济与管理研究中心联合央视市场研究（CTR）、中国广视索福瑞媒介研究（CSM）以及国内外著名学者专家共同参与的协同创新项目。《中国传媒产业发展报告》自2012年起被认证为CSSCI来源集刊，已成为研究和分析中国传媒产业以及了解全球传媒产业的权威专业工具书。
《中国传媒产业发展报告（2025）》持续观察传媒生态各个领域的发展，从内容生产、经营创新、科技应用、资本运营、生态变革等多角度对2024年中国传媒细分领域相关发展状况进行系统梳理，对新技术变革影响下的发展趋势进行分析预测。另外，本书对全球主要区域和代表性国家的传媒产业发展状况有专门论述并进行综合对比研究。
2024年，主流媒体系统性变革、生成式人工智能走向产业化、内容消费的情绪转向、国际传播的多元声音构成中国传媒产业的发展亮点。传媒产业在新兴技术赋能下经历了重塑性变革，生成式人工智能的加速研发与深度应用正在全面改变传媒产业的传统生产方式、商业模式和用户体验，同时给传媒产业带来新的机遇与挑战。传媒产业的数字化转型已全面开启，实体向数字化转向的趋势正逐渐覆盖电视、出版、广播等每一个细分领域。在全球经济局势不稳定的情况下，传媒产业将通过新兴技术的加持实现更多的可能性。2025年，既是“十四五”规划收官之年，也是“十五五”规划谋篇布局之年，中国传媒产业有望在政策优化、体制机制调整、技术突破、主体多元的多重驱动下，进入系统性变革、整体优化的关键阶段。
本书对传媒产业生态发展和未来趋势所做的分析，对政府主管部门、业界、学界及传媒管理机构具有多方面的参考意义，对国家信息传播体制的设计规划、传媒政策制定、媒体组织的发展等产生重要影响。对于从事新闻传播研究和传媒经济研究的专业人员来说，本书也是一本实证性的基础书。
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