中国传媒产业发展报告（2023）
书 名： 中国传媒产业发展报告（2023）
英 文 名： REPORT ON DEVELOPMENT OF CHINA’S MEDIA INDUSTRY （2023）
作 者： 崔保国 赵梅 丁迈 杭敏
I S B N： 978-7-5228-2166-5
丛 书 名：
传媒蓝皮书
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关 键 词： 传媒产业 数字经济 传媒生态 网络空间 人工智能
出版日期： 2023-08-01
生成引文
中文摘要
《中国传媒产业发展报告》自2004年开始每年出版，是由清华大学传媒经济与管理研究中心联合CTR、CSM以及国内外众多专家学者共同完成的协同创新项目。《中国传媒产业发展报告》于2012年起被认证为CSSCI来源集刊，已成为研究和分析中国传媒产业以及了解全球传媒产业的权威专业工具书。
《中国传媒产业发展报告（2023）》一方面从政策环境、经济环境、技术环境、受众环境的宏观视角来观察传媒产业的生态发展环境，另一方面从营收规模、产业结构的视角来描绘传媒产业生态新格局，并从内容生产、场景开发、经营创新、科技应用等多角度对2022年中国传媒细分领域相关发展状况进行系统梳理，对新技术变革影响下的发展趋势进行分析预测。另外，本书对全球主要区域和代表性国家的传媒产业发展状况有专门论述并进行综合对比研究。
2022年，万象错综的世界图景加剧了传媒产业发展的不确定性。这一年既是中国传媒产业同舟共济、迎难而上的关键时点，也是中国传媒产业自我审视、创新升级、结构优化的重要节点。新技术推动传媒发展浪潮不断向前、传媒时空边界拓宽、传媒生态不断演进，促使传媒产业发展迎来更多可能。元宇宙、算法、人工智能等技术不断渗透至传媒产业链各环节，媒介应用场景更加多元。随着ChatGPT等人工智能产品的爆红，新技术对全球传媒领域的影响再次引发广泛的讨论。资本力量大批入局人工智能产业，人类以何种方式处理和应对全面数字化和智能化时代下的人机关系，将成为全球传媒产业发展的未来命题。
本书对传媒产业生态发展和未来趋势所做的分析，将对政府主管部门、业界、学界及传媒管理机构具有多方面的参考意义，对国家信息传播体制的设计规划、传媒政策的制定、媒体组织的发展等产生重要影响。对于从事新闻传播研究和传媒经济研究的专业人员来说，本书也是一本实证性的基础书。
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