洞析媒介
| 书 名： |
洞析媒介 |
| 英 文 名： |
Analysis of Media
|
| 作 者： |
周鸿铎 著 |
| I S B N： |
7-80230-105-X |
| 丛 书 名： |
|
| 关 键 词： |
传播媒介 传媒产业 广播电视 报业 |
| 出版时间： |
2006年06月 |
中文摘要
本书是作者2004~2005年在全国各地演讲稿的一部分。为了提高演讲效果，在演讲时曾采用了幻灯片的形式；在内容分析上采用了理论与实践相结合的方式，只讲述重点问题和核心问题，突出我国媒介产业发展过程中亟待解决的问题，既便于对媒介产业发展规律的理解和把握，又便于操作。本书的特点：具有前瞻性、可操作性，是当前研究我国媒介改革及其发展走势的理想读物，同时为媒介经营决策提供了充分的理论和实践依据。
文章列表
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综述篇
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报业篇
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广播电视篇
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