河北传媒发展报告（2026）

《河北传媒发展报告（2026）》是河北省社会科学院主持编撰的河北蓝皮书传媒卷，由河北省社会科学院新闻与传播学研究所组织院内专家、高校学者及省级主流媒体从业人员撰写，围绕智媒赋能与新质传播力的年度主题，客观、全面反映2025年河北省传媒业塑造主流舆论新格局的实践探索，科学分析研判传媒业的发展趋势，为推动河北省传媒业的进阶发展提供理论指导，为传媒从业者和相关领域研究提供参考借鉴，具有较高的理论价值和实践意义。

2025年，河北省传媒业深化智媒融合，以人工智能、大数据等新一代信息技术赋能内容生产、传播分发等全链条，着力培育传媒领域新质生产力。面对媒介形态迭代与传播范式变革，行业仍存在技术应用与内容创新协同不足、新质传播力转化不畅等突出问题，亟须突破融合瓶颈，强化创新驱动，提升主流媒体引导力、传播力和影响力。

全书分为总报告、分报告、专题篇和调研篇四部分。总报告分析2025年河北省传媒业总体发展成就和面临的主要问题与挑战，提出有针对性的对策建议。分报告共5篇，分别分析河北省报业、广播电视事业、主流新媒体、图书出版业、影视业等传媒行业的年度发展特点，并提出发展对策建议。专题篇共9篇，分别从专业视角对主流媒体内容生产、国际传播、微短剧、文化传播等热点问题进行深入研究。调研篇共2篇，分别针对“河北文旅”抖音号用户体验及优化、河北省广告业结构转型等现实问题进行调研分析。

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Ⅰ 总报告

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Ⅱ 分报告

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Ⅲ 专题篇

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Ⅳ 调研篇

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书名：	河北传媒发展报告（2026）
英文名：	ANNUAL REPORT ON MEDIA DEVELOPMENT OF HEBEI （2026）
作者：	吕新斌主编; 张芸执行主编; 韩春秒张旭副主编
I S B N：	978-7-5228-7726-6
丛书名：
关键词：	传媒业主流舆论智媒赋能新质传播力
出版时间：	2026年08月