慈善传播：历史、理论与实务
| 书 名： |
慈善传播：历史、理论与实务 |
| 英 文 名： |
HISTORY，THEORY AND PRACTICE OF PHILANTHROPICAL COMMUNICATION
|
| 作 者： |
王卫明 著 |
| I S B N： |
978-7-5097-6473-2 |
| 关 键 词： |
慈善事业 慈善传播 慈善传播历史 传播理论 传播实务 |
| 出版时间： |
2014年10月 |
中文摘要
本书是国内第一部系统论述慈善传播的专著，旨在阐述慈善与传播的密切关系，对“慈善传播”作出概念界定；探寻慈善传播的历史轨迹、现状及其趋势，梳理古今中外慈善传播的经验教训和发展规律；论证慈善传播的社会价值，阐释慈善传播的社会功能；划分慈善传播的不同类型，概括慈善传播的基本流程，解析慈善传播的基本要素；总结、归纳、演绎慈善传播必须遵循的基本原则和技术要领；探析传播内容、传播技巧、传播效果的内在联系。其中有关慈善募捐的内容，可直接用之于实战。
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