全球电影产业发展报告（2019）
书 名： 全球电影产业发展报告（2019）
英 文 名： ANNUAL REPORT ON DEVELOPMENT OF GLOBAL FILM INDUSTRY （2019）
作 者： 卢斌 牛兴侦 刘正山 宋月华 韩莹莹
I S B N： 978-7-5201-5142-9
丛 书 名：
电影蓝皮书
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关 键 词： 电影事业 世界 娱乐产业 文化交流 产业合作
出版日期： 2019-06-01
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中文摘要
“电影蓝皮书”——《全球电影产业发展报告》是由北京电影学院现代创意媒体学院联合国内外众多专家学者和业界精英共同编撰的年度电影产业发展报告。自2018年创建以来，《全球电影产业发展报告》立足全球视野，以北美、亚太、欧洲-中东-非洲（EMEA）和拉丁美洲为四大研究视域，特别是将中国电影产业置于全球格局，通过中美电影业发展对比研究，探析电影产业的发展规律，致力于成为政府、业界、学界和公众了解全球电影产业发展态势的重要工具书。
《全球电影产业发展报告》倡导采用产业经济学的理论研究框架，基于权威的全球电影产业大数据，通过专业的理论视角分析，解读中国和世界电影产业的发展态势，盘点电影产业发展中的热点、难点和焦点事例。全书不仅概括论述了当前全球电影产业的发展态势，还针对年度大片、超级IP和网络传播等热点话题，在构建电影产业发展研究体系的基础上，通过实证研究，科学、准确地研判全球化格局下的电影产业发展趋势。
《全球电影产业发展报告（2019）》全书在结构上分为总报告、评价篇、国际篇、中国篇、案例篇、专题篇六个部分，对全球电影产业全年的总体及细分板块、热点问题进行了深入而透彻的分析。总报告是全书的核心内容，在对2017～2018年全球电影产业发展状况进行全面梳理和盘点的基础上，立足北美、亚太、欧洲-中东-非洲（EMEA）和拉丁美洲四大研究视域，对全球电影产业的主要特点和发展态势进行了总结归纳。评价篇在前期构建的电影产业综合评价理论模型与电影产业综合指数框架的基础上，收集最新的数据对世界票房九强国家的情况进行了测算与分析，发布了第二份世界电影产业指数研究报告。国际篇以北美、亚太、欧洲-中东-非洲和拉丁美洲四大区域报告为主，并发布了韩国和英国电影产业发展报告。中国篇除了有对中国电影产业的总体研究分析外，还对制片、院线与影院等重点环节进行了深入研究，并对网络电影、动画电影等热点板块进行了分析。案例篇遴选《疯狂的亚洲富豪》和哔哩哔哩视频网两个较具代表性的作品案例和平台案例，进行了多个维度的深入剖析。专题篇则围绕电影产业的不同方面，聚焦“手工作坊”与电影产业化、《西游记》IP电影、改编电影的著作权、中美战争题材电影、电影观众心理等重点热点问题，兼具理论参考价值与实践指导意义。
电影是全球化的娱乐产业，特别是好莱坞在全球电影产业格局中发挥着主导作用，由此带来了全球化和本土化的冲突和融合。为促进中外电影文化交流和产业合作，扎根中国青岛的北京电影学院现代创意媒体学院，借助青岛晋升为联合国教科文组织批准的中国首个“电影之都”的契机，加强与国内外电影产学研机构的交流与合作，努力使《全球电影产业发展报告》成为中外电影信息交流和产业合作的载体。
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总报告
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评价篇
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国际篇
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中国篇
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案例篇
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专题篇
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