新媒体的逻辑：内容生产与商业变现
| 书 名： |
新媒体的逻辑：内容生产与商业变现 |
| 英 文 名： |
THE LOGIC OF NEW MEDIA：CONTENT PRODUCTION AND COMMERCIAL REALIZATION
|
| 作 者： |
高阳 |
| I S B N： |
978-7-5201-7067-3 |
| 丛 书 名： |
云南财经大学管理学前沿研究丛书
订阅
|
| 关 键 词： |
传播媒介 运营管理 新媒体 商业变现 |
| 出版日期： |
2020-09-01 |
中文摘要
本书力图破除公众对新媒体的理解危机和认知焦虑，从逻辑思维的高度来梳理新媒体的本质特征和发展规律。在布局上，本书以全新的生态观念实施架构，围绕新媒体生态系统中执行“价值供给”和“价值交易”这两个核心功能的“内容生产”和“商业变现”环节进行展开。在思维上，本书力图将新媒体置于历史源流的分析框架中，不仅讨论新媒体的新特征、新规律，更通过比较研究，揭示新媒体相对于传统媒体的本质差异。在写作上，本书通过聚焦关键议题和裁剪匹配的案例，为读者提供一个尽快掌握新媒体本质的思考图谱。
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上篇 数字传播生态
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中篇 内容生产
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下篇 商业变现
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