中国传媒产业发展报告（2021）
书 名： 中国传媒产业发展报告（2021）
英 文 名： REPORT ON DEVELOPMENT OF CHINA’S MEDIA INDUSTRY （2021）
作 者： 崔保国 徐立军 丁迈 杭敏 徐佳
I S B N： 978-7-5201-8627-8
丛 书 名：
传媒蓝皮书
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关 键 词： 传播媒介 产业发展 传媒经济与管理
出版日期： 2021-08-01
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中文摘要
《中国传媒产业发展报告》自2004年起每年出版，是由清华大学传媒经济与管理研究中心牵头，联合CTR、CSM以及国内外学界、业界众多学者、专家共同参与的协同创新项目。《中国传媒产业发展报告》于2012年起被认证为CSSCI来源集刊，已成为研究和分析中国传媒产业以及了解全球传媒业的权威专业工具书。
《中国传媒产业发展报告（2021）》在对2020年中国传媒各领域发展状况进行系统梳理的同时，也对近20年来国内外传媒产业的发展进行了回顾。全书从结构上分为总报告、传媒洞察、媒体行业与市场报告、媒介融合与传媒创新报告、全球传媒市场报告、传媒市场主要数据六大板块，内容上覆盖影视、报刊、图书、广播、广告、网络游戏、网络视听等多个行业的发展报告，并结合全球各区域传媒产业发展状况进行综合对比研究。读者通过一书可了解全球传媒业。
2020年，受新冠肺炎疫情及经济下行压力影响，中国传媒产业总产值增速回落，传统媒体收入严重下滑，手机视频等互联网相关业务的发展却异常火爆。后疫情时代，数字技术的广泛应用与消费行为的深度变迁将勾勒出新的传媒生态，而视频作为新的信息传播形式也将撬动产业新一轮的创新和变革。
本书主要从营收规模和产业结构的视角来描绘和考察传媒产业，以全球视野审视传媒产业，以扎实的数据支撑对传媒产业的分析。对传媒产业生态变化和发展趋势所做的解析，对政府主管部门、业界、学界及传媒管理机构具有多方面的参考意义；对国家信息传播体制的设计规划、传媒政策制定、媒体组织发展等会产生重要影响；对从事新闻传播研究特别是传媒经济与管理研究的高校教师及研究人员来说也是一本实证性的基础研究书。
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