中外会展业动态评估年度报告（2012）
书 名： 中外会展业动态评估年度报告（2012）
英 文 名： ANNUAL REPORT ON GLOBAL MICEE INDUSTRY(2012)
作 者： 张敏
I S B N： 978-7-5097-3898-6
丛 书 名：
会展蓝皮书
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关 键 词： 展览会 研究报告 世界 2012
出版日期： 2013-01-01
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中文摘要
本书以中外会展业的现状、动态与走向为主题，通过年度报告的方式提供专业资讯，对中外会展业动态作监测评估。内容包括中外会展国力和会展城市实力研究、国内外会展基础设施研究、国内外商展和组展商研究、国外会展机构评估报告编译等部分。目的是在经济全球化条件下，为会展业界、学界和公共机构参与国际竞争提供一份相对集中而又系统深入的参考资料，进而服务于中国会展业健康快速可持续发展，服务于开放性经济和创新型国家建设。在价值取向和研究方法上，强调专业视点、学术逻辑、实证根基和量化把握，关注中外会展产业的生态环境、发展历程、重大现象、热点问题、经验教训和理论成果，追求资料基础坚实可靠，重视统计数据和典型案例的搜集、整理、提炼和研究。数据案例来自面向全社会公开发布的专业资料，主要包括如下来源：国内外各级公共机构和行业协会、专业组织的官方公告，会展研究机构如BIE、UFI、AUMA、FKM、ICCA、CCES、CCERC的研究成果，组展机构、场馆企业、会展节庆组织的正式发布数据，权威媒体的专题报道。 研究发现，尽管经历了美国金融危机和欧洲债务危机所引发的第二次世界大战后最严重的经济衰退，2011年全球会展业仍然呈现出整体复苏和局部跃迁的特点，未来有望在基础设施建设、品牌展会创新和国际组展商培育等方面形成竞争性增长。本书在全球场馆50强、世界商展百强、国际组展商27强研究的基础上，提出了会展国力的四梯度分布、国际会展城市实力的三层级团组。在全球参展市场，国际贸易中心与大型场馆存在依存互动关系。在中国品牌展会、场馆展能和展商实力，中国会展三大城市群、三条城市带、两个城市圈以及一、二、三线会展城市等相关研究的基础上，确认以社会主义市场经济体制机制为前提，中国已经成长为世界会展大格局中的重要增长极，但在最具竞争力的场馆展能、最具品牌力的商展业绩和最具感召力的展商实力等方面，有待看齐国际一流。今后似宜推广大会展理念，提高以现场集聚为基础的营销沟通能力，重视中小会展企业的培育和大型会展综合体的经营，不断改进和完善中国会展业发展的体制机制、制度环境、规范标准、数据统计、网络新媒体运用、知识产权保护；借助特色优势提升会展实力，服务“走出去”国家战略；参与会展城市国际竞争，传承光大奥运精神和世博文化，尽快建成世界一流的会展强国。
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