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形象危机应对研究报告(2012)

书 名: 形象危机应对研究报告(2012)
英 文 名: THE RESEARCH REPORT ON IMAGE CRISIS RESPONSE(2012)
作 者: 唐钧
I S B N: 978-7-5097-3673-9
丛 书 名: 形象危机应对蓝皮书 订阅
关 键 词:  国家行政机关 行政管理 研究报告 中国 2012
出版日期: 2012-09-01

中文摘要

本书由唐钧担任主编,由中国人民大学危机管理研究中心联合和组织高校、党政部门、企事业单位等多方面力量撰写而成。 本报告认为,形象危机是由客观因素导致,并结合主观感受和社会环境而综合产生的危机。形象危机事件爆发后,形象危机影响的主体要采取积极行动,消除形象危机带来的负面影响,持续优化自身形象。 本报告从形象落差度、形象解释度、形象偏差度三个层次对形象危机的根源进行分析,提出形象危机应对的方法。在妥善处理上级关系、监督关系、利益关系三重评委关系的前提下,减少形象的落差度,提高形象的解释度,纠正形象的偏差度,以全面降低形象危机的风险度。 本报告对公共服务、公共安全、社会管理、官员、企业、社会等领域的形象危机事件分别进行了专项研究。报告认为,形象落差度来源于责任事故,形成于消极回应;形象解释度受到广泛重视,但系统性不强;形象偏差度源于社会预期,根在职能定位;形象危机的评委方各有侧重,多元评判格局形成;形象危机的风险度受多种社会因素影响,应对难度较大。
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