中国互联网健康医疗发展报告（2017）
书 名： 中国互联网健康医疗发展报告（2017）
英 文 名： ANNUAL REPORT ON CHINA’S INTERNET HEALTHCARE DEVELOPMENT （2017）
作 者： 芮晓武 李世锋 宫晓冬
I S B N： 978-7-5201-0910-9
丛 书 名：
互联网医疗蓝皮书
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关 键 词： 互联网络 医疗保健事业 研究报告 中国
出版日期： 2017-06-01
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中文摘要
2016年是医疗改革风起云涌的一年，国家陆续出台了许多重磅的医改政策文件，确立了“以促进健康为中心”的“大健康观”，为未来十几年的中国医疗卫生行业的布局和发展指明了方向。医疗卫生服务体系正在从“以治病为中心”向“以人民健康为中心”转变。互联网不仅持续深入地改变了卫生和健康领域的发展方式，使服务模式和管理方式得到创新，还在满足广大人民群众健康医疗需求方面提供了更多选择与可能，使行业发展方向从互联网医疗向更注重“大健康观”的互联网健康医疗转变。
得益于技术的飞速发展，互联网健康医疗模式也在持续进行变革和创新。尽管行业仍然处于探索阶段，但着手纵向专业化发展、深入挖掘细分市场、更好地为消费者提供服务的企业已逐渐成为资本的宠儿，专而精的互联网健康医疗企业开始步入发展快车道。
当前，单纯的线上医疗平台发展受限，多方合作、介入线下医疗机构等才是互利共赢的互联网健康医疗良性合作模式。同时，挖掘细分市场，开发新的互联网健康医疗领域，探索、满足受众需求，成为另外一条可行之道，多元化发展势必为互联网健康医疗行业注入新的活力。
从互联网健康医疗行业本身出发，应该发挥互联网优势，提升医疗信息网络技术水平，从健康医疗大数据的运用出发，快速获取有效的数据资源。不管是大数据的分析应用，还是人工智能的投入，归根到底，健康医疗大数据作为核心资源是一切应用的基础。
2016年，互联网健康医疗行业的投资回归理性，政策引导方向明确，互联网健康医疗行业整体朝良性方向发展。互联网健康医疗行业的前方是一片蓝海，将向更加专业化、更加成熟、更加完善的方向发展。
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