2023～2024年中国旅游发展分析与预测
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中文摘要
《2023～2024年中国旅游发展分析与预测》（即“旅游绿皮书”No.22），是中国社会科学院旅游研究中心组织编撰的第22本旅游发展年度报告。全书围绕“旅游业的转型与创新”这一主题，通过2篇总报告和22篇专题报告，对2023～2024年中国旅游发展进行了透视和前瞻。
2023年，在全球经济增速进一步下探的背景下，全球旅游业恢复相对稳健，迎来市场重塑的关键契机。我国国民经济恢复向好态势明显，经济基本面回暖重塑企业信心，旅游业复苏潜力显著释放。以假日市场复苏为引领，文化和旅游融合更加深入并实现多业态赋能，助力特色旅游资源开发与活化利用，共同推进旅游业复苏、转型、创新和提质升级。在旅游业高质量发展融入中国式现代化的新实践中，提升旅游发展质量的关键在于资源保障、人才保障和制度保障。为此，要不断推动品质升级，激活有效需求，扩大对外开放，提升治理现代化水平。
除总报告外，全书设置了三篇专题，邀请来自不同领域的专家从不同角度进行全面分析。一是“前沿探索”篇，重点分析当前中国旅游业的转型趋势、动能转换与创新动态。其中，既有对前沿趋势的研判，也有对地方案例的思考。二是“文旅融合”篇，重点分析文化和旅游融合的新实践、新做法和新经验。具体涉及国家文化公园、非遗与旅游融合发展、旅游资源的文创开发、“汉服热”及研学旅行等。三是“科技赋能”篇，重点关注以数字科技为代表的新技术在不同维度给旅游业带来的深刻影响。具体包括沉浸式旅游、科技赋能旅游企业、虚拟现实技术应用以及数字经济对体育旅游以及城市旅游公共服务体系的影响等。作为“旅游绿皮书”的传统优势板块，国内旅游、入境旅游、出境旅游、港澳台旅游等报告则为读者了解相关市场发展提供了翔实数据和系统分析。
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年度主题“旅游业的转型与创新” ·前沿探索·
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年度主题“旅游业的转型与创新” ·科技赋能·
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港澳台旅游
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