河北传媒发展报告（2021）

信息技术、传播生态的变化正在深刻改变传媒业态和媒体格局，重建传媒业与社会各个领域的互动关系。《河北传媒发展报告（2021）》全面记录2020年河北省传媒业面对新形势、新任务、新挑战的创新实践，聚焦推进媒体深度融合、建设全媒体传播体系过程中的热点、难点问题，客观总结成绩与经验，深刻剖析面临的障碍并提出对策建议，以期为促进河北省传媒业高质量发展提供理论参考与智库服务。

全书由总报告、分报告、专题篇、实践篇四部分组成。总报告系统梳理2020年河北省传媒业服务经济社会发展、加快自身转型升级取得的一系列成绩与亮点，剖析河北省传媒业面临的思想观念桎梏、人才支撑体系不强、传媒布局较为粗放、现代产业链不健全等困境，展望在技术赋能和政策红利的双重加持下，传媒业迎来结构性布局调整、智媒体建设、深度参与社会治理、繁荣发展文化产业等发展机遇，提出河北省传媒业要保持内容定力、加强优质资源的互联网转化、拓展服务功能、打造现代传媒全要素产业链等对策建议。分报告深度扫描2020年河北省报业、广播电视、新媒体、图书期刊、影视、广告等重点传媒行业的现状特征，预测未来发展趋势并提出具体建议。专题篇关注媒体融合创新发展、县级融媒体中心建设、政务新媒体、主流媒体移动视频传播、新闻媒体重大主题报道、全媒体人才体系建设、“三农”视频自媒体与构建乡土公共性、2022年冬奥会新闻报道等河北省传媒业重大现实问题，进行深入研究阐释，结合实际提出对策建议。实践篇对河北省青少年新媒体使用与媒介素养、网络问政、主流媒体直播带货助力疫情防控等传媒业的最新实践进行实证研究。

文章列表

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总报告

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分报告

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专题篇

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实践篇

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书名：	河北传媒发展报告（2021）
英文名：	ANNUAL REPORT ON MEDIA DEVELOPMENT OF HEBEI （2021）
作者：	康振海孟庆凯张芸
I S B N：	978-7-5201-8259-1
丛书名：	河北蓝皮书订阅
关键词：	传播媒介产业发展高质量发展
出版日期：	2021-06-01

河北传媒发展报告（2021）

中文摘要

文章列表

总报告

分报告

专题篇

实践篇