中国传媒产业发展报告（2022）
书 名： 中国传媒产业发展报告（2022）
英 文 名： REPORT ON DEVELOPMENT OF CHINA’S MEDIA INDUSTRY （2022）
作 者： 崔保国 赵梅 丁迈 杭敏
I S B N： 978-7-5228-0286-2
丛 书 名：
传媒蓝皮书
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关 键 词： 传媒产业 数字经济 传媒生态 媒体融合 网络空间 元宇宙
出版日期： 2022-07-01
生成引文
中文摘要
《中国传媒产业发展报告》自2004年开始每年出版，是由清华大学传媒经济与管理研究中心联合CTR、CSM以及众多国内外学者专家共同参与的协同创新项目。《中国传媒产业发展报告》于2012年起被认证为CSSCI来源集刊，已成为研究和分析中国传媒产业以及了解全球传媒业的权威专业工具书。
《中国传媒产业发展报告（2022）》一方面从政策环境、经济环境、技术环境的宏观视角来观察传媒产业生态发展基础，另一方面从营收规模、产业结构的视角来描绘传媒产业生态新格局，并从受众习惯、内容产品、营收模式、科技应用、投融资等角度对2021年中国传媒细分领域发展状况进行系统梳理、对新技术变革影响下的发展趋势进行分析和预测。另外，对全球主要区域和代表性国家的传媒产业发展状况有专门论述并进行综合对比研究。
2021年是“十四五”规划的开局之年，中国经济新发展格局构建步伐加快。国家通过顶层设计及专项治理引导传媒生态健康发展，中国传媒产业总产值稳定增长，传媒数字经济在媒介视野的不断扩大下蓬勃发展，在建设网络强国和数字中国中展现出巨大的发展动力。全球范围内，传媒产业迅速向数字内容服务迁移，消费者行为对产业变革的影响加剧，各个行业在技术和市场的驱动下不断寻找新的增长点。2021年，元宇宙成为不能不提的热词，其在升维的意义上为互联网发展的全要素融合提供了一个未来的整合模式，也成为我们理解社会深度媒介化的逻辑基础。
本书对传媒产业生态发展和未来趋势所做的分析，对政府主管部门、业界、学界及传媒管理机构具有多方面的参考意义，对国家信息传播体制的设计规划、传媒政策制定、媒体组织发展等会产生重要影响，对于从事新闻传播研究和传媒经济研究的专业人员来说也是一本实证性的基础书。
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