中外动漫文化传播探析
| 书 名： |
中外动漫文化传播探析 |
| 英 文 名： |
Analysis on the Communication of Chinese and Foreign Animation Culture
|
| 作 者： |
饶威 著 |
| I S B N： |
978-7-5201-9667-3 |
| 丛 书 名： |
|
| 关 键 词： |
动画片 文化传播 动漫产业 传播思想 |
| 出版时间： |
2022年01月 |
中文摘要
长期以来，中国动漫文化缺乏独有的基本概念，国外动漫文化不能与中国固有文化真正有效地结合，阻碍了动漫文化中国化的进程。国外动漫文化的传播既为动漫的本土化奠定了基础，更为中国动漫产业的发展指引了方向。本书带着国外动漫文化的传播如何为当今中国社会所理解和接受以及在国外动漫文化思潮的影响下中国动漫该如何发展两个问题，从受众、载体、心理、品牌、本土化与跨域化、动漫产业等几个层面来探析中外动漫文化的传播历史、现状、发展趋势以及传播思想，为相关领域研究者和从业者提供借鉴和参考。
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绪论
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第一篇 漫画文化
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第二篇 动画文化
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第三篇 电子游戏文化
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第四篇 动漫产业
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