2024～2025年中国旅游发展分析与预测
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中文摘要
《旅游绿皮书：2024～2025年中国旅游发展分析与预测》，是中国社会科学院旅游研究中心组织编撰的第23本旅游发展年度报告。全书通过总报告和专题报告对2024～2025年中国旅游发展进行了透视和展望。
2024年，在全球经济增速下行的背景下，全球旅游业恢复相对稳健。我国经济稳中有进，宏观调控政策不断加力，改革创新成为主旋律，第一次以党的名义召开的旅游发展大会胜利召开，习近平总书记对旅游发展作出重要指示。在提振国内居民消费、促进入境旅游发展等一系列政策带动下，旅游市场呈现诸多亮点，文旅融合和多元融合推动产业创新，入境旅游市场态势持续向好，“中国游”（China Travel）在国际媒体引起关注，旅游行业设备设施更新有序推进。2025年，旅游业高质量发展的关键在于用好法定假日延长带来的市场机遇，持续发挥大型事件活动的牵引作用，巩固和利用免签政策促进入境游发展。对于建设旅游强国的长期目标而言，应着力处理好数量与质量、产业与事业、国际与国内、守正与创新的关系，走好独具特色的中国旅游发展之路。
除总报告外，全书设置了3个专题篇，邀请来自不同领域的专家从不同角度进行全面分析。一是“战略前瞻篇”，重点分析“十四五”时期我国旅游业发展态势以及“十五五”期间的发展战略、区域协调、新质生产力等问题。二是“行业前沿篇”，重点研究我国旅游企业跨国经营、旅游企业ESG发展、数字化赋能旅游全场景消费、人工智能技术应用等问题。三是“区域发展篇”，重点关注各地在促进旅游发展中的创新做法与典型经验，涉及旅游促进民族“三交”、城市文旅品牌演化、传统文化与消费新场景、地域性文化遗产系统性保护与监管创新以及地方文旅集团发展等。作为“旅游绿皮书”的传统优势板块，国内旅游、入境旅游、出境旅游、港澳台旅游等报告则为读者了解相关市场发展提供了翔实数据和系统分析。
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