双向循环价值塑造
| 书 名： |
双向循环价值塑造 |
| 英 文 名： |
BIDIRECTIONAL CYCLIC VALUE SHAPING
|
| 作 者： |
张亚佩 著 |
| I S B N： |
978-7-5228-3705-5 |
| 丛 书 名： |
|
| 关 键 词： |
中小企业 企业创新发展 郑州上佳食品有限公司 |
| 出版时间： |
2024年08月 |
中文摘要
“双循环”新发展格局是开放型经济向更高层次发展的国家战略，给现代企业带来内外营销双向循环的发展启示。上佳公司锚定区域绿色食品供应的市场定位，提炼形成了创造价值、相互成就的内部生存逻辑，全链条增值、互利共赢的外部经营哲学。内部循环中突出员工显性、隐性双向认知能力的提高，外部循环重在内外互动营销中价值全链条传递、增长。在双向循环动能倍增的前提下，企业经营管理还有“会计经营”的核心驱动，通过模块化的组织划分，将价值链节点落地，“可算账”“能算账”“会算账”是上佳企业内部经营精细化、双向价值塑造数字化的“三大法宝”。
文章列表
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