传媒经济“三论说”
| 书 名： |
传媒经济“三论说” |
| 英 文 名： |
Media Economics Theory，Industry and Productivity
|
| 作 者： |
周鸿铎 著 |
| I S B N： |
7-80230-103-3 |
| 丛 书 名： |
|
| 关 键 词： |
传播媒介 产业经济学 "三论说” |
| 出版时间： |
2006年06月 |
中文摘要
传媒经济“三论说”（传媒经济论、传媒产业论、传媒生产力论，以下简称为“三论说”）是以经济层面研究传媒经济的理论基础。任何理论都是人们对实践经验的抽象概括。传媒经济“三论说”的形成有一个过程。对于过程，在中国传媒大学（原北京广播学院）出版社出版的《媒介产业制度论———周鸿铎自选集》一书中曾以“自序” 的形式对这一过程作过陈述。现在，借“三论说” 出版的机会，对“三论说”的形成过程做一介绍。
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第一部分 传媒经济论
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第二部分 传媒产业论
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第三部分 传媒生产力论
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