您好,欢迎来到皮书数据库! | 皮书网首页
登录|注册 |无障碍阅读
国家知识资源服务中心 CARSI
您现在所在的位置:首页 > 书籍

中国广告主营销传播趋势报告No.8

书 名: 中国广告主营销传播趋势报告No.8
英 文 名: REPORT ON THE PROMOTION TREND OF CHINA’S ADVERTISERS No.8
作 者:  中国传媒大学广告主研究所 黄升民 杜国清 邵华冬
I S B N: 978-7-5097-7953-8
丛 书 名: 广告主蓝皮书 订阅
关 键 词:  商业广告 市场营销学 研究报告 中国
出版日期: 2015-10-01

中文摘要

本书是广告主蓝皮书系列的第八本,作为系统考察中国广告主营销活动的实证调研报告,广告主蓝皮书一直是中国传媒大学广告学院广告主研究所年度最新研究成果的结集。自从2005年广告主研究所发布第一本广告主蓝皮书以来,广告主蓝皮书一直受到业界和学界的持续关注。

广告主蓝皮书每年由国内知名广告学专家黄升民教授以及杜国清教授、邵华冬博士牵头,由广告主研究所专项课题组负责调研与撰写。全书围绕广告主营销广告活动,分别从新媒体营销传播运作、媒体选择策略、企业文化与社会责任等多个角度来透视和把握广告主的营销传播活动趋势。本书由广告主营销传播研究报告统领,对广告主在金融、电子商务以及其他热门领域的营销传播运作进行洞察和把握。分报告就目前营销传播界的热点、焦点话题进行了探讨。

本书为营销传播、广告传播、公关传播等领域专业人士全面了解中国广告主营销传播发展动态提供了翔实的、具有前瞻性的观点、案例和数据。

<<
>>

文章列表

CommonID:DIR_15934171,ID:5934171,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:175564,name:中国传媒大学广告主研究所“中国广告主营销传播创新研究”课题组,ShortName:null,SubName:null,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:5934167,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5934172,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-10-21 16:14:07.0,ModifyUser:Admin,ModifyTime:2023-09-26 20:39:16.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-10-01 00:00:00.0,SearchTitle:中国传媒大学广告主研究所“中国广告主营销传播创新研究”课题组,ISBN:978-7-5097-7953-8,BookTitle:中国广告主营销传播趋势报告No.8,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国传媒大学广告主研究所“中国广告主营销传播创新研究”课题组,_RowNo:1
CommonID:DIR_15934173,ID:5934173,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:175565,name:主要作者与出品机构简介,ShortName:null,SubName:null,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:5934167,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5934174,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-10-21 16:14:07.0,ModifyUser:Admin,ModifyTime:2023-09-26 20:39:16.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-10-01 00:00:00.0,SearchTitle:主要作者与出品机构简介,ISBN:978-7-5097-7953-8,BookTitle:中国广告主营销传播趋势报告No.8,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:主要作者与出品机构简介,_RowNo:2
CommonID:DIR_15934175,ID:5934175,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:175566,name:摘要,ShortName:null,SubName:null,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:5934167,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5934176,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-10-21 16:14:07.0,ModifyUser:Admin,ModifyTime:2023-09-26 20:39:16.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-10-01 00:00:00.0,SearchTitle:摘要,ISBN:978-7-5097-7953-8,BookTitle:中国广告主营销传播趋势报告No.8,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:摘要,_RowNo:3
CommonID:DIR_15934177,ID:5934177,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:175567,name:Abstract,ShortName:null,SubName:null,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:5934167,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5934178,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-10-21 16:14:07.0,ModifyUser:Admin,ModifyTime:2023-09-26 20:39:16.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-10-01 00:00:00.0,SearchTitle:Abstract,ISBN:978-7-5097-7953-8,BookTitle:中国广告主营销传播趋势报告No.8,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:Abstract,_RowNo:4
CommonID:DIR_15934179,ID:14047139,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:175568,name:序 2015:逆境潜行,整装待发,ShortName:null,SubName:null,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:5934167,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:14047138,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-10-21 16:14:07.0,ModifyUser:Admin,ModifyTime:2023-09-26 20:39:16.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-10-01 00:00:00.0,SearchTitle:2015 逆境潜行,整装待发,ISBN:978-7-5097-7953-8,BookTitle:中国广告主营销传播趋势报告No.8,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:2015 逆境潜行,整装待发,_RowNo:5
CommonID:DIR_15934181,ID:5934181,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:175569,name:BⅠ 总报告,ShortName:null,SubName:null,EnTitle:BⅠ General Report,EnShortTitle:null,EnSubTitle:null,Level:1,BookId:5934167,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5934259,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b1201501010010254_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-10-21 16:14:07.0,ModifyUser:Admin,ModifyTime:2023-09-26 20:39:16.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-10-01 00:00:00.0,SearchTitle:总报告,ISBN:978-7-5097-7953-8,BookTitle:中国广告主营销传播趋势报告No.8,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:总报告,_RowNo:6
CommonID:DIR_15934260,ID:5934260,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:175570,name:BⅡ 分报告 【重点研究篇】,ShortName:null,SubName:null,EnTitle:BⅡ Special Reports Research on Priority Issues,EnShortTitle:null,EnSubTitle:null,Level:1,BookId:5934167,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5934390,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b1201501010010254_002,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-10-21 16:14:09.0,ModifyUser:Admin,ModifyTime:2023-09-26 20:39:16.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-10-01 00:00:00.0,SearchTitle:分报告 【重点研究篇】,ISBN:978-7-5097-7953-8,BookTitle:中国广告主营销传播趋势报告No.8,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:分报告 【重点研究篇】,_RowNo:7
CommonID:DIR_15934391,ID:5934391,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:175571,name:BⅡ 分报告 【传播策略篇】,ShortName:null,SubName:null,EnTitle:BⅡ Special Reports Research on Communication Strategy,EnShortTitle:null,EnSubTitle:null,Level:1,BookId:5934167,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5934672,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b1201501010010254_003,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-10-21 16:14:11.0,ModifyUser:Admin,ModifyTime:2023-09-26 20:39:16.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-10-01 00:00:00.0,SearchTitle:分报告 【传播策略篇】,ISBN:978-7-5097-7953-8,BookTitle:中国广告主营销传播趋势报告No.8,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:分报告 【传播策略篇】,_RowNo:8
CommonID:DIR_15934673,ID:5934673,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:175572,name:BⅡ 分报告 【公关传播篇】,ShortName:null,SubName:null,EnTitle:BⅡ Special Reports Reasearch on PR Communication,EnShortTitle:null,EnSubTitle:null,Level:1,BookId:5934167,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5934847,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b1201501010010254_004,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-10-21 16:14:16.0,ModifyUser:Admin,ModifyTime:2023-09-26 20:39:16.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-10-01 00:00:00.0,SearchTitle:分报告 【公关传播篇】,ISBN:978-7-5097-7953-8,BookTitle:中国广告主营销传播趋势报告No.8,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:分报告 【公关传播篇】,_RowNo:9
CommonID:DIR_15934848,ID:5934848,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:175573,name:BⅡ 分报告 【行业趋势篇】,ShortName:null,SubName:null,EnTitle:BⅡ Special Reports Reaseach on Industrial Trends,EnShortTitle:null,EnSubTitle:null,Level:1,BookId:5934167,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5934922,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b1201501010010254_005,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-10-21 16:14:18.0,ModifyUser:Admin,ModifyTime:2023-09-26 20:39:16.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-10-01 00:00:00.0,SearchTitle:分报告 【行业趋势篇】,ISBN:978-7-5097-7953-8,BookTitle:中国广告主营销传播趋势报告No.8,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:分报告 【行业趋势篇】,_RowNo:10
CommonID:DIR_15934923,ID:5934923,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:175574,name:BⅡ 分报告 【个案研究篇】,ShortName:null,SubName:null,EnTitle:BⅡ Special Reports Case Studies,EnShortTitle:null,EnSubTitle:null,Level:1,BookId:5934167,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5935069,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b1201501010010254_006,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-10-21 16:14:20.0,ModifyUser:Admin,ModifyTime:2023-09-26 20:39:16.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-10-01 00:00:00.0,SearchTitle:分报告 【个案研究篇】,ISBN:978-7-5097-7953-8,BookTitle:中国广告主营销传播趋势报告No.8,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:分报告 【个案研究篇】,_RowNo:11
CommonID:DIR_15935070,ID:5935070,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:175575,name:BⅡ 分报告 【广告生态篇】,ShortName:null,SubName:null,EnTitle:BⅡ Special Reports Research on Ecology of Advertising,EnShortTitle:null,EnSubTitle:null,Level:1,BookId:5934167,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5935165,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b1201501010010254_007,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-10-21 16:14:22.0,ModifyUser:Admin,ModifyTime:2023-09-26 20:39:16.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-10-01 00:00:00.0,SearchTitle:分报告 【广告生态篇】,ISBN:978-7-5097-7953-8,BookTitle:中国广告主营销传播趋势报告No.8,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:分报告 【广告生态篇】,_RowNo:12
CommonID:DIR_15935166,ID:5935166,SiteID:14,Type:backAidText,Code:null,ParentId:0,InnerCode:175576,name:皮书数据库,ShortName:null,SubName:null,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:5934167,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5935167,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-10-21 16:14:23.0,ModifyUser:Admin,ModifyTime:2023-09-26 20:39:16.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-10-01 00:00:00.0,SearchTitle:皮书数据库,ISBN:978-7-5097-7953-8,BookTitle:中国广告主营销传播趋势报告No.8,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:皮书数据库,_RowNo:13
同系列图书
相关图书
引文
×