青岛文化创意产业发展报告（2012）
书 名： 青岛文化创意产业发展报告（2012）
英 文 名： QINGDAO REPORT ON CULTURAL AND CREATIVE INDUSTRIES(2012)
作 者： 马达 主编
I S B N： 978-7-5097-3990-7
丛 书 名：
关 键 词： 文化产业 产业发展 青岛市
出版时间： 2012年12月
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中文摘要
《青岛文化创意产业发展报告(2012)》(以下简称《报告》)基本框架为六大部分： 第一部分为综论篇。该部分总结回顾青岛文化创意产业发展成绩与问题、定位产业发展阶段，归纳产业特点，捕捉机遇，预测产业未来的发展趋势，并针对在产业发展过程中提出的“打造现代海洋文化名城”、“推进文化青岛建设”两个重要课题进行深入研究和探讨。旨在使读者全面认识青岛文化创意产业发展的整体情况和未来的发展方向。 第二部分为区市篇。该部分系统梳理总结了青岛市市内的市南区、市北区、崂山区、李沧区、四方区、城阳区、开发区等七个区，以及下辖的即墨市、胶南市、胶州市、平度市、莱西市等五市的文化资源优势、文化创意产业发展现状，明确文化创意产业的发展目标，研究分析未来一个时期文化创意产业的发展重点和主要推动举措。旨在使读者全面了解青岛各区域文化创意产业发展的地方特色。 第三部分为园区篇。该部分主要研究分析青岛发展较为成熟的、有代表性的文化(创意)园区的运营现状、产业特色、主要功能、优惠政策，以及面临的瓶颈和挑战。旨在为广大文化创意产业的从业者提供青岛文化创意产业集聚区模式的借鉴和集聚区发展过程中的经验做法，也为城市(区域)的管理者制定行业政策、法规、标准提供决策参考。 第四部分为企业篇。该部分主要研究分析青岛文化创意产业八大重点行业中有代表性的文化企业的发展现状、经营模式、发展理念、主要产品和服务，以及发展困境和发展规划。旨在为广大文化创意产业的从业者提供商业模式的借鉴和运营策略的参考，也为文化创意产业学界的同人提供翔实的案例素材和访谈纪要。 第五部分为专题篇。该部分重点研究青岛文化创意产业发展过程中出现的音乐文化资源的创意开发、文化与科技融合发展等新问题、新趋势。旨在通过对这两个专题的研究，全面清晰地展示青岛文化创意产业发展的重点方向。 第六部分为专家篇。该部分汇集青岛众多知名专家学者，就青岛的文化创意产业的发展路径、品牌打造、创意城市建设、文化遗产保护与利用、文化与科技融合等热点问题交流真知灼见，无不透露着业内专家学者对文化创意产业前沿命题的深入思考。旨在为读者提供了解青岛文化创意产业的全新视角，也为我们在创意社会中前行带来启迪，以传递市场信息、共享研究成果。 关键词：青岛 创意城市 文化创意产业 发展报告
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总报告
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综论篇
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区市篇
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园区篇
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企业篇
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专题篇
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附录
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