北京文化创意产业发展报告（2021）
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中文摘要
《北京文化创意产业发展报告（2021）》重点研究北京文化创意产业的政策环境、行业发展趋势以及疫情防控常态化下文化产业的区域特色等，并对文化创意产业的发展做了展望。
在宏观经济遭受新冠肺炎疫情的巨大影响下，北京文化创意产业发展难免受到重创，但产业内部活力依旧强劲。首先，随着“十三五”规划目标的完成，《北京市推进全国文化中心建设中长期规划（2019年～2035年）》和《北京市国民经济和社会发展第十四个五年规划和二〇三五年远景目标纲要》对北京市的文化建设、老城保护与复兴、推进公共文化服务体系示范区建设等提出了具体的目标和要求。其次，针对全球新冠肺炎疫情下出现的各种新情况，以及在促进文化创意产业发展过程中遇到的新问题，北京市相继推出各种政策予以支持，特别是通过聚焦数字文化产业来打造区域发展的新引擎。最后，进入2021年，北京文化产业基本扭转了停滞不前的总体趋势，开始走向新的发展阶段，特别是文化产业内部总体呈现持续向好的发展态势，不论是在收入、利润还是在就业等方面，与2020年相比，均有较大程度的改观。具体来看，2021年上半年，北京市GDP增速达13.4%，其中第三产业增加值为15894.4亿元，同比增长10.1%。同期，北京市规模以上文化产业收入同比增长32.1%，利润同比增长238.9%，从业人员平均人数同比增长4.8%。
本报告认为，北京当下面临全面转型升级、加速创新提质的新机遇、新要求。北京文化产业的发展要坚持主流价值和弘扬优秀文化，加快对传统文化特别是“京味”文化的弘扬与创新；通过弥补短板和加速发力，加快落实新版城市总规，注重文化遗产保护与利用，加强文化事业和文化产业空间优化布局。通过文化与科技融合，在“供需两侧”改革和开放合作上发力，提升北京文化产业的国际竞争力和全球引领力。同时，还需要进一步推动国家文化产业创新实验区实现高质量发展，不断提升国家“软实力”。
本报告还对北京文化创意产业的发展做了展望。第一，北京首都核心功能逐渐彰显，文化创意产业发展空间更大。第二，乡村振兴带来京郊旅游的大发展，全面推动文化休闲体验发展。第三，数字经济支撑的智慧化发展，将成为北京文化创意产业新的增长点，推动区域内容产业进一步升级。第四，新冠肺炎疫情影响绵长，北京发展文化创意产业更需要密切关注新的形势，要将首都文化创意产业发展放到中华民族实现伟大复兴战略全局的高度，不断适应新形势，探索发展新途径。第五，文化产品更加丰富，文化消费规模有望再创新高，“十四五”期间，北京市民的文化生活将更加丰富多彩，文化消费持续增长。
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