北京文化创意产业发展报告（2022）
书 名： 北京文化创意产业发展报告（2022）
英 文 名： BEIJING REPORT ON CULTURAL AND CREATIVE INDUSTRIES （2022）
作 者： 张京成 曾凡颖 周学政
I S B N： 978-7-5228-0942-7
丛 书 名：
创意城市蓝皮书
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关 键 词： 文化产业 数字经济 研究报告
出版日期： 2022-11-01
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中文摘要
《北京文化创意产业发展报告（2022）》重点研究数字经济在推动北京文化创意产业高质量发展中的作用和意义，分析文商旅产业融合发展的现状和趋势，以及新冠肺炎疫情防控常态化下北京文化创意产业区域发展的特点和前景，并对文化创意产业新业态、数字化应用场景、文化消费等热点问题进行了探讨。本报告分为总报告、专题篇、技术应用篇、案例篇、区域篇和附录共六个部分。
2021年，面对复杂严峻的国际形势和国内疫情散发等多重考验，北京市坚持稳中求进工作总基调，以首都发展为统领，统筹推进疫情防控和经济社会发展，主动服务和融入新发展格局，促进了经济持续稳定恢复，持续保障和改善了民生，首都高质量发展迈上新台阶。2021年，北京市规模以上文化产业实现营业收入17563.8亿元，同比增长17.5%，占全国的比重为14.75%；实现利润总额1429.4亿元，同比增长47.5%；吸纳从业人员64万人，同比增长4.8%。2021年北京文化产业整体呈现大步回升、发展向好的新态势。首先，《北京城市总体规划（2016年—2035年）》《北京市国民经济和社会发展第十四个五年规划和二〇三五年远景目标纲要》等规划的实施，进一步明确了北京城市战略定位的目标和路径，为文化创意产业发展描绘了蓝图。其次，相关政策的出台，催生了新产业、新业态、新模式，推动北京文化创意产业进入高质量发展时期。2021年，随着国内疫情防控形势向好，北京文化创意产业总体运行平稳，收入增速逐渐回升，产业实力显著增强，主要文化相关领域稳中有进，新兴消费热点不断涌现，“博物馆之城”建设加快推进，助力全国文化中心建设取得成效。最后，进入2022年，北京文化创意产业呈现稳中求进的发展态势。在数字中国建设和文旅融合发展的大趋势下，数字及互联网文化的热度越来越高。通过文化与科技融合，科技创新赋予文化产业发展新动能，推进“数字文化中国”建设。数字技术的迭代使消费体验、消费形式以及产品和服务的获取方式都发生了颠覆性的改变，让人们从消费中获得越来越多的精神愉悦。
报告认为，“健全现代文化产业体系”已成为促进文化产业高质量发展、推动社会主义文化强国建设的重要内容。文化产业体系的“现代性”不仅体现为与时俱进的产业升级演化，而且体现为文化产业自身发展要素和结构布局的不断完善。构建高质量的现代文化产业体系是“十四五”及之后一个时期文化产业发展的重要内容，也是文化产业发展到高级阶段的目标。在政策红利、新冠肺炎疫情突发和“新基建”推动等因素的综合作用下，文化与科技正在走向深度融合，文化产业数字化是文化与科技深度融合的集中体现，文化产业数字化战略是疫情防控常态化下促进经济稳定发展的重要引擎。此外，报告还强调，在实施乡村振兴战略中要注重发挥文化的作用，用文化为乡村振兴筑基铺路。
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