中国互联网医疗发展报告（2016）
| 书 名： |
中国互联网医疗发展报告（2016） |
| 英 文 名： |
ANNUAL REPORT ON CHINA’S INTERNET HEALTHCARE DEVELOPMENT （2016）
|
| 作 者： |
宫晓冬 |
| I S B N： |
978-7-5097-9621-4 |
| 丛 书 名： |
互联网医疗蓝皮书
订阅
|
| 关 键 词： |
互联网络 医疗本质 医疗产业 应用 医疗保健事业 |
| 出版日期： |
2016-09-01 |
中文摘要
2015年我国互联网医疗得到了极大发展，规模不断增长，模式不断创新，在医疗领域的话语权和影响力也日益扩大。不同于以往互联网医疗专注于解决医患双方信息对称的模式，政府、传统公立医院、医药厂商以及保险公司，开始与互联网医疗进行深度对接，加上原有互联网医疗领域企业在产品形式创新和服务模式方面取得的许多突破，使得原本相对保守医疗领域开始全面与开放的互联网深度结合，并形成相互促进的局面，对患者乃至普通大众的影响在2015年进一步加大。
同时，需要明确的是，互联网医疗的本质还是医疗。并没有改变医疗服务和药品的基本功能和属性。由于公立医院在当前医疗卫生事业中占绝对主导地位，互联网医疗将专注于对原有医疗流程的改善以及基于医患沟通场景的延伸类服务。医疗产业链相关主体机构的“互联网+”以及互联网巨头对医疗领域的大力参与，也会推动互联网医疗向纵深发展。
通过对互联网医疗行业的全方位扫描与分析，梳理互联网医疗发展的内在逻辑和表现方式，其商业模式和发展驱动因素，也将通过理论研究得到总结。从我国基本国情出发，互联网医疗不太可能出现“颠覆性”产业重构，结合实际国情和法律体系，互联网医疗将以一种温和的、循序渐进的方式充实和完善现有医疗服务体系。
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