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ANNUAL REPORT ON CHINA’S CRUISE INDUSTRY (2016)

书 名: ANNUAL REPORT ON CHINA’S CRUISE INDUSTRY (2016)
英 文 名: 中国邮轮产业发展报告.2016
作 者: 汪泓钱永昌叶欣梁史健勇夏雨郑炜航 邱羚
I S B N: 978-7-5097-9762-4
丛 书 名: GREEN BOOK OF CRUISE INDUSTRY
关 键 词:  中国 研究报告 产业发展 旅游船 英文 2016
出版日期: 2016-10-01

中文摘要

The Annual Report on China’s Cruise Industry (2016) is an annual research report written by cruise experts organized by Shanghai International Cruise Economy Research Center on the basis of the latest development status of China’s cruise industry. It is an integral part of Collection of Books of Social Sciences Academic Press. The Green Book on Cruise Industry for this year is the third book of the collection, and includes general report, report on the ten hot topics of cruise tourism this year, two feature articles and six special reports, with more abundant and complete contents in comparison with other editions. In general report, an overview is made on the new environment, new progress, and new normal and new stage of the development of China’s cruise industry in 2016. The trend of development of the cruise industry is reflected in ten hot topics. Three annual feature articles introduce the achievements and failure of China’s cruise industry in the past decade, in which the highlights for development of local cruise tourism in the context of the structural reform on the supply side are specially mentioned. Annual feature articles are divided into two parts to present the regional development and industrial structure of the cruise industry. Problems in the development of the cruise industry are discussed and policy suggestions are proposed.

In 2016, China’s cruise industry keeps rapid growth. Coastal regions adhere to the national development strategy and seize the opportunity to become the world’s center of cruise tourism. On the basis of complete construction of existing port cities, extended development of the cruise industry chain has been continuously promoted and deepened. A complete cruise industry supporting system is being established to provide strong supports for long-term and sustainable development of China’s cruise industry. A systematic and overall description in this regard is given in the general report. With the development strategy for China’s cruise industry becoming more and clearer, a basic economic pattern consisting of three major economic circles is established, and infrastructure construction of cruise ports is basically completed. In general, the construction of cruise home port in China has been approaching to international advanced level. Currently, the main tasks are to continuously complete the infrastructure construction of cruise ports, establish port service standards, develop the cruise information platform, perfect immigration control formalities for customs clearances of outbound and inbound tourists, strengthen safety supervision over navigation channels, setup a complete vessel supply system, improve the carriage dispute response system, and maximize the interest of cruise tourists and construction of other associated software facilities. The central government and local governments have provided policy supports and financial aids for the cruise industry to further promote the construction of port cities and encourage the rise of national cruise brands.

Although it is late to kick off the market of cruise industry in China, it has been developed rapidly, and the market has been expanding. Along with the economic restructuring of China, especially in the general context of structural reform on the supply side, the great potential of the cruise tourism market is being unleashed. The book gives an in-depth analysis of how to promote the development of local cruise industry, how to prepare and introduce favorable policies for the industry and how to deepen and complete the cruise industry chain. In retrospect of the development of China’s cruise industry over the decade (2006-2016), the year of 2017 welcome a more vigorous cruise industry enriched by more cruise products and routes. In 2017, customized routes tailored based on individual demands will be designed and put into operation. In general report, forecast of the development of China’s cruise industry are discussed based on the achievements and challenges during 2006-2016.

Special reports focus on various evaluation indicators of the cruise industry, development status of the industry and policy suggestions. In industry part, systematic research and analysis are carried out on industrial development in the context of institutional innovation for FTZ, establishment of the evaluation indicator system for economic contribution of cruise industry, the development and design of the customer satisfaction evaluation system and performance evaluation of the cruise industry, etc. It is pointed out that the evaluation system needs to be further assessed in the development progress of the industry, and the directions are proposed for further improvement of the cruise industry system of China. In policy part, opinions regarding cruise sales talents, and low-carbon emission of cruise ship, etc. are put forward Responsibilities of the competent authorities in the development of cruise ports are clearly stated in order to complete the management function of each segment in port development, and improve management efficiency.

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