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ANNUAL REPORT ON CHINA’S CRUISE INDUSTRY (2017)

书 名: ANNUAL REPORT ON CHINA’S CRUISE INDUSTRY (2017)
英 文 名: 中国邮轮产业发展报告(2017)
作 者: 汪泓钱永昌叶欣梁史健勇 苏平郑炜航 邱羚
I S B N: 978-7-5201-1656-5
丛 书 名: GREEN BOOK OF CRUISE INDUSTRY
关 键 词:  中国 研究报告 产业发展 旅游船 英文 2017
出版日期: 2017-11-01

中文摘要

As claimed by the president Xi Jinping in the opening speech of 2017 “The Belt and Road” Forum for International Cooperation, “we yearn for the in-depth development of economic globalization, society informatization and cultural diversification and pursuit of the people around the world for a beautiful life more than ever today”. Cruise industry has become the great support for the people around the whole world to seek for beautiful lives; it has become the critical impetus for economic upgrade and transformation, critical leading industry for ecological civilization construction and the vital carrier for displaying comprehensive national power.

2017 is the year which means a lot to the development of the Party and national undertaking, a year for the in-depth supply-side structural reform and a critical year for the steady development of China cruise ship industry. Annual Report on China’s Cruise Industry 2017 (Green Book of Cruise Industry, hereinafter referred to as “the Green Book”) is the annual tourism research report prepared by domestic and foreign experts in the industry under the organization of Shanghai International Cruise Business Institute according to the latest development trend and reform tendency of international cruise industry. The Green Book was first published in 2014, its Rev. 2017 is the 4th edition of such series of publications; the whole book is composed of annual report, “the Belt and Road” special topic, industrial chapter as well as policies and suggestions chapter. With richer and more complete contents systems and in-depth study, the Green Book deeply analyzes the current situations of domestic and foreign cruise ship industry environment and development of China cruise industry in 2016-2017 and existing problems panoramically, studies and judges the development trend of cruise industry to seek for the inherent law of cruise industry and discusses the countermeasures to promote the steady and long-term development of China cruise industry; in the Green Book, the latest dynamics of China cruise industry is represented in the form of “ten hotspots” to reflect the latest development achievements of China’s cruise industry; by echoing with “the Belt and Road”, “the Belt and Road” special topic is created with much efforts to analyze the new opportunities, new paths, new modes and new strategies of international cruise industry development under the initiative of “the Belt and Road”. Industrial chapter is mainly about the study on the strategic paths of structural reforms of the whole cruise industry to promote the transformation and upgrade of cruise industry; policies and suggestions chapter is aimed at realizing the sustainable and healthy development of China cruise industry by discussing the innovation of China cruise industry policies under the global background.

With the growth of international cruise market, the total quantity of tourists is expected to be 25.8 million. China still kept rising stably by exceeding the scale of 2 million tourists in 2016 for the very first time; the status of cruise tourism in China tourism industry is on the rise ceaselessly with more international influence and more significant economic radiation effect of the whole cruise industry chain. Shanghai’s influence and reputation in the global cruise market have been improved; it ranked as the first and fourth largest cruise ship home port in Asia Pacific region and the whole world in 2016 and it is expected to rank the 3rd place, which will make it become one of the most influential cruise home ports worldwide. Chinese governments at all levels have paid more attention to cruise industry and gave more concerns and supports to the industry, and they are more confident in the development of cruise industry. In 2017, Fuzhou and Dalian cruise tourism development experiment zones were set up to support the innovation and exploration of China cruise industry with the greatest efforts. International cruise lines adjusted their strategies in Chinese market more quickly; 18 home port cruise ships serve for China. In 2017, Norwegian Cruise Line started its brand new navigation season in China and put the cruise “Norwegian Joy” “customized for China” into Chinese market; “Majestic Princess” cruise customized by Princess Cruises “for Chinese tourists” came to China through “marine silk road” by spending 49 nights; “World Dream” cruise of Dream Cruises will be put into Chinese market in November 2017; the brand new cruise in China will inject new vigor and development energies for Chinese cruise market.

Looking into 2018, Chinese cruise market will be transformed comprehensively along with fast development speed and become more mature; in the development process, more attention will be paid to integrity, coordination, steadiness, continuity, special features and differentiation of the national cruise industry. International cruise lines will be more confident in Chinese cruise market and China will still become the leader of Asian cruise economy and the impeller of global cruise market; the benchmark of global cruise market to create new rules for the international cruise economic development. By seizing the momentum at the right time, China will participate in the global cruise industry governance and new cruise ship product supply, promote the stable and long-term international cruise economy under the initiative of “the Belt and Road”, seize the new opportunities of era development and cultivate new formats of international cruise economy; it will maintain international cruise economy growth vigor to promote China’s cruise economy in a better direction.

This book is the achievement gained through the joint efforts of the government, industry, academic, research institutions and enterprises and its publication cannot be separated from the guidance and assistance of all parties, so special thanks will give to Shanghai Wusongkou Development Co., Ltd!

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