中国邮轮产业发展报告（2018）
中文摘要
《中国邮轮产业发展报告（2018）》是由上海国际邮轮经济研究院组织国内外邮轮业内专家学者，根据国际邮轮产业发展最新状况进行编写的年度研究报告，是社会科学文献出版社“皮书系列”的重要组成部分。本年度“邮轮绿皮书”是该系列出版物的第5本，由总报告、品质旅游专稿：共同价值与政府治理、产业篇、政策建议篇、附录等五部分组成，较之前版本内容体系更加丰富完善。本书首先通过总报告分析了2017～2018年国内外邮轮产业发展环境、发展形势、战略路径以及未来趋势，通过十大热点介绍中国邮轮产业最新发展动态。为顺应我国经济由高速增长转向高质量发展的趋势，本书新增“品质旅游专稿：共同价值与政府治理”专题，探讨我国邮轮旅游品质发展模式和路径、邮轮旅游高质量发展机制以及邮轮旅游市场培育和规范体系，以更好提升中国邮轮市场发展质量。本书设产业篇、政策建议篇，呈现新时代背景下我国邮轮产业经济全貌，并基于产业发展出现的问题进行分析，提出相应对策建议。
总报告在回顾2017～2018年我国邮轮产业发展成果与问题的基础上对2018年的发展做了系统预测。分报告主要围绕邮轮经济高品质发展、邮轮产业结构升级优化以及政策建议等方面展开论述。产业篇主要围绕邮轮旅游一体化与长三角区域旅游一体化、全球邮轮经济圈发展模式、“绿洲级”豪华邮轮设计与建造、互联网背景下全球邮轮经济动态信息系统等问题进行深入分析。政策建议篇主要从邮轮口岸诚信体系建设、邮轮港大数据建设、邮轮人才信息库建设等方面提出建设性建议，明确在邮轮产业发展过程中各方主体需要承担的责任和义务，完善各环节管理机制，以保障我国邮轮产业的稳健发展。
2018年，中国邮轮市场规模增速放缓，邮轮市场进入调整期，但基于中国稳健的经济发展、人民消费水平的提升、旅游业繁荣发展等因素，中国邮轮市场依然充满着发展活力和巨大发展潜力。在中国邮轮市场发展中，邮轮产业政策体系不断健全、邮轮市场培育体系逐步完善，并强化邮轮市场治理体系建设，为中国邮轮产业健康发展提供坚实基础。总体看，我国邮轮产业发展机遇与挑战并存，为促进我国邮轮产业进一步深入发展，现阶段应加大我国邮轮旅游市场培育的投入力度、推动我国邮轮旅游市场竞争有序发展、为邮轮入境旅游发展创造良好的条件以及争取有利于邮轮新航线开发等方面的政策。在未来发展中，中国邮轮产业链将加速延伸，邮轮市场保持高质量发展方向，邮轮经济贡献度将显著提升，增强在世界邮轮经济版图的影响，国际邮轮母港力争跻身全球排名前三，国际影响力、竞争力、品牌力跻身国际一流水平。
本书的出版是政府、行业、学界、研究机构和企业通力合作的成果，得到了各方的指导和支持，特别感谢上海吴淞口投资（集团）有限公司对本书出版的大力支持！
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总报告
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品质旅游专稿：共同价值与政府治理
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产业篇
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政策建议篇
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附录
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