中国媒体融合发展报告（2019）
| 书 名： |
中国媒体融合发展报告（2019） |
| 英 文 名： |
ANNUAL REPORT ON CULTURAL DEVELOPMENT OF MEDIA CONVERGENCE IN CHINA (2019)
|
| 作 者： |
北京市新闻工作者协会 梅宁华 支庭荣 |
| I S B N： |
978-7-5201-4018-8 |
| 丛 书 名： |
媒体融合蓝皮书
订阅
|
| 关 键 词： |
传播媒介 媒体融合 中国 |
| 出版日期： |
2019-01-01 |
中文摘要
● 2018年，《中国媒体融合发展报告》课题组探访了全国19座城市，深入50多家媒体集团和互联网企业调研：2018年是我国媒体融合发展的转折年、跨越年、关键年；媒体融合实践正在进入深水区，向深层次突破发力；媒体融合创新发展面临着软硬兼顾、上下融通、形实兼融、互通互融的艰巨挑战。
● 课题组聚焦媒体融合的真实生态和生动实践，梳理出我国媒体由相“加”迈向相“融”的几个新特征：从切肤之痛到刮骨疗毒；从被动“触新”到主动融合；从借船出海到造船出海；从逐点突破到多面突围。媒体融合方兴未艾，势不可挡。
● 当下，媒体融合发展遇到的最大挑战是，在加速推进的过程中把握方向与节奏，着力解决融合发展的深层次难题。本书通过总结、梳理最近一年中国媒体融合的进展、挑战与经验，从理论和实践两方面深入剖析这一时代前沿性课题，力求为中国媒体融合发展提供有益借鉴。
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文章列表
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