中国体育产业发展报告（2019）
| 书 名： |
中国体育产业发展报告（2019） |
| 英 文 名： |
REPORT ON THE DEVELOPMENT OF SPORTS INDUSTRY OF CHINA （2019）
|
| 作 者： |
李颖川 |
| I S B N： |
978-7-5201-5870-1 |
| 丛 书 名： |
体育蓝皮书
订阅
|
| 关 键 词： |
体育产业 体育竞赛 体育健身 体育场馆 体育培训 |
| 出版日期： |
2019-12-01 |
中文摘要
体育产业是新时代满足人民群众对美好生活向往的新兴产业，承担着服务体育强国、健康中国等国家重大战略实施的历史使命，也是我国经济迈入高质量发展新阶段后加快经济转型升级、培育国民经济新兴增长点和消费热点的重要抓手。自2014年国务院颁布《关于加快发展体育产业 促进体育消费的若干意见》（国发〔2014〕46号）以来，中国体育产业开始进入高速发展期，不仅在体育产业规模、产业体系、产业结构、产业主体等领域取得显著成效，还在提高国民健康素质、培育多元消费需求、加快供给侧产品服务创新等方面展现出巨大潜力。2019年9月，国务院办公厅发布《关于促进全民健身和体育消费 推动体育产业高质量发展的意见》（国办发〔2019〕43号），意见要求坚持以供给侧结构性改革为主线，完善体制机制，强化要素保障，激发市场活力，优化产业结构，激活消费热情，促进体育产业高质量发展，逐步推动体育产业成为国民经济支柱性产业。在此背景下，由国家体育总局体育经济司牵头，上海体育学院携手中国体育场馆协会、中国体育用品联合会等单位，共同探索中国体育产业发展的现状与未来，寻找一条有中国特色的体育产业高质量发展道路。
本书主要分为四部分。
第一部分为总报告，系统梳理了2014年以来我国体育产业发展的总体情况，包括产业整体情况、主要领域的发展亮点，以及各运动项目产业发展情况，分析总结了这一时期我国体育产业发展中出现的问题与挑战，并提出了促进体育产业高质量发展的建议。
第二部分为行业篇，分别讨论了竞赛表演业、健身休闲业、场馆服务业、体育培训业、体育用品业等业态当前的发展水平、发展特点、未来趋势等问题。
第三部分为专题篇，选取冰雪运动产业、智能体育产业、体育产业投资、体育产业示范基地、体育产业园区等热点领域，进行深入讨论和分析总结，并提出目前发展中存在的问题、未来发展趋势以及发展对策。
第四部分为案例篇，针对近几年我国体育产业发展的热点事件、典型案例和创新举措，分析总结其经验做法，为在全国范围内推广、复制提供借鉴。
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行业篇
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专题篇
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附录
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