电视节目策划
中文摘要
进入21世纪后，电视节目的创新、研发和培育面临全新的土壤。本书从电视节目交易的实际需要和创新概念的梳理出发，以新媒体、碎片化传播的需要为语境，研究电视节目策划在当下环境中的理论、实践与实现路径。本书遵循福柯解构主义的思路，通过解构电视节目策划的历史、现状，建构电视节目创新策划的路径，将解构主义研究转换为具备高度实用价值的电视节目产业创新路径。
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CommonID:DIR_71258530,ID:11720216,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:664773,name:第一章 电视市场的格局,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:11720203,AbstractCH:本文首先介绍了收视率市场和广告市场的格局，其次介绍了电视经营中的马太效应，最后分析了电视市场制播分离的趋势。,AbstractEN:,KeyWords:561661,29847,561662,327729,EKeyWords:561663,37303,561664,392474,SubjectWords:,LiteratureId:11720214,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120191101X20194165001_000_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-07-29 15:25:35.0,ModifyUser:Admin,ModifyTime:2023-09-27 00:06:14.0,HitCount:20,ShowType:putong,LogoID:0,PdfID:11720218,DownCount:5,AuthorInfos:,BookPublishDate:2019-11-01 00:00:00.0,SearchTitle:电视市场的格局,ISBN:978-7-5201-5515-1,BookTitle:电视节目策划,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:电视市场的格局,_RowNo:2
CommonID:DIR_71258556,ID:14783094,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:664774,name:第二章 电视节目策划的要素,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:11720203,AbstractCH:本文首先对电视节目策划进行了概述，其次介绍了电视节目制作的管理规定，最后介绍了电视节目策划的主要内容和节目策划书。,AbstractEN:,KeyWords:561656,561665,547964,561666,EKeyWords:561657,561667,561658,561668,SubjectWords:,LiteratureId:11720220,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120191101X20194165001_000_002,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-07-29 15:25:36.0,ModifyUser:null,ModifyTime:2023-09-27 00:06:14.0,HitCount:3,ShowType:putong,LogoID:0,PdfID:11720222,DownCount:2,AuthorInfos:,BookPublishDate:2019-11-01 00:00:00.0,SearchTitle:电视节目策划的要素,ISBN:978-7-5201-5515-1,BookTitle:电视节目策划,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:电视节目策划的要素,_RowNo:3
CommonID:DIR_71258592,ID:14783095,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:664775,name:第三章 电视娱乐现象,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:11720203,AbstractCH:本文首先介绍了什么是景/奇观主义，其次分析了电视为什么要娱乐化，最后介绍了电视盈利模式的可能性。,AbstractEN:,KeyWords:561669,561670,561671,162473,24830,29803,EKeyWords:32135,561672,561673,162475,561674,299988,SubjectWords:,LiteratureId:11720225,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120191101X20194165001_000_003,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-07-29 15:25:36.0,ModifyUser:null,ModifyTime:2023-09-27 00:06:14.0,HitCount:5,ShowType:putong,LogoID:0,PdfID:11720228,DownCount:2,AuthorInfos:,BookPublishDate:2019-11-01 00:00:00.0,SearchTitle:电视娱乐现象,ISBN:978-7-5201-5515-1,BookTitle:电视节目策划,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:电视娱乐现象,_RowNo:4
CommonID:DIR_71258612,ID:11720232,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:664776,name:第四章 电视品牌的经营,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:11720203,AbstractCH:本文首先介绍了电视经营的品牌效应，其次介绍了电视品牌的建立，最后介绍了明星主持人。,AbstractEN:,KeyWords:561662,50763,415754,561675,EKeyWords:561664,111609,415758,561676,SubjectWords:,LiteratureId:11720230,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120191101X20194165001_000_004,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-07-29 15:25:36.0,ModifyUser:Admin,ModifyTime:2023-09-27 00:06:14.0,HitCount:5,ShowType:putong,LogoID:0,PdfID:11720234,DownCount:9,AuthorInfos:,BookPublishDate:2019-11-01 00:00:00.0,SearchTitle:电视品牌的经营,ISBN:978-7-5201-5515-1,BookTitle:电视节目策划,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:电视品牌的经营,_RowNo:5
CommonID:DIR_71258634,ID:11720240,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:664777,name:第五章 电视新闻节目策划,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:11720203,AbstractCH:本文介绍了电视新闻节目的选题策划、报道结构策划、标题策划和采访策划。,AbstractEN:,KeyWords:138547,171857,561677,561678,561679,EKeyWords:406719,469787,561680,561681,561682,SubjectWords:,LiteratureId:11720238,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120191101X20194165001_000_005,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-07-29 15:25:36.0,ModifyUser:Admin,ModifyTime:2023-09-27 00:06:14.0,HitCount:14,ShowType:putong,LogoID:0,PdfID:11720242,DownCount:8,AuthorInfos:,BookPublishDate:2019-11-01 00:00:00.0,SearchTitle:电视新闻节目策划,ISBN:978-7-5201-5515-1,BookTitle:电视节目策划,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:电视新闻节目策划,_RowNo:6
CommonID:DIR_71258675,ID:11720245,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:664778,name:第六章 电视剧策划,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:11720203,AbstractCH:本文介绍了电视剧的内容策划和运作机制等内容。,AbstractEN:,KeyWords:561683,360627,348468,4076,EKeyWords:561684,561685,561686,4079,SubjectWords:,LiteratureId:11720244,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120191101X20194165001_000_006,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-07-29 15:25:36.0,ModifyUser:Admin,ModifyTime:2023-09-27 00:06:14.0,HitCount:6,ShowType:putong,LogoID:0,PdfID:11720248,DownCount:6,AuthorInfos:,BookPublishDate:2019-11-01 00:00:00.0,SearchTitle:电视剧策划,ISBN:978-7-5201-5515-1,BookTitle:电视节目策划,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:电视剧策划,_RowNo:7
CommonID:DIR_71258721,ID:11720252,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:664779,name:第七章 电视综艺节目策划,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:11720203,AbstractCH:本文首先介绍了综艺节目内容创新策略，其次介绍了真人秀的创新策略和慢综艺的策划原理。,AbstractEN:,KeyWords:192741,29778,91340,437892,EKeyWords:561687,88786,77398,561688,SubjectWords:,LiteratureId:11720250,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120191101X20194165001_000_007,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-07-29 15:25:36.0,ModifyUser:Admin,ModifyTime:2023-09-27 00:06:14.0,HitCount:25,ShowType:putong,LogoID:0,PdfID:11720254,DownCount:11,AuthorInfos:,BookPublishDate:2019-11-01 00:00:00.0,SearchTitle:电视综艺节目策划,ISBN:978-7-5201-5515-1,BookTitle:电视节目策划,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:电视综艺节目策划,_RowNo:8
CommonID:DIR_71258737,ID:11720260,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:664780,name:第八章 电视社教节目策划,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:11720203,AbstractCH:本文介绍了对象节目策划、生活服务节目策划、专题节目策划和知识普及节目策划等电视社教节目策划。,AbstractEN:,KeyWords:561689,561690,561691,561692,561693,EKeyWords:561694,561695,561696,561697,561698,SubjectWords:,LiteratureId:11720258,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120191101X20194165001_000_008,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-07-29 15:25:36.0,ModifyUser:Admin,ModifyTime:2023-09-27 00:06:14.0,HitCount:1,ShowType:putong,LogoID:0,PdfID:11720261,DownCount:3,AuthorInfos:,BookPublishDate:2019-11-01 00:00:00.0,SearchTitle:电视社教节目策划,ISBN:978-7-5201-5515-1,BookTitle:电视节目策划,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:电视社教节目策划,_RowNo:9
CommonID:DIR_71258764,ID:11720266,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:664781,name:第九章 电视节目的创新与抄袭之辩,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:11720203,AbstractCH:本文首先介绍了电视节目的创新理念，其次分析了电视节目为什么要抄袭，最后介绍了制片方的“反抄袭大法”。,AbstractEN:,KeyWords:6999,67398,23881,542911,496119,EKeyWords:483194,95351,23941,542913,496127,SubjectWords:,LiteratureId:11720265,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120191101X20194165001_000_009,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-07-29 15:25:36.0,ModifyUser:Admin,ModifyTime:2023-09-27 00:06:14.0,HitCount:10,ShowType:putong,LogoID:0,PdfID:11720269,DownCount:6,AuthorInfos:,BookPublishDate:2019-11-01 00:00:00.0,SearchTitle:电视节目的创新与抄袭之辩,ISBN:978-7-5201-5515-1,BookTitle:电视节目策划,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:电视节目的创新与抄袭之辩,_RowNo:10
CommonID:DIR_71258783,ID:11720272,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:664782,name:第十章 国际电视节目交易概况,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:11720203,AbstractCH:本文首先介绍了国际电视节目交易市场，其次介绍了全球节目创意的主要出口国和亚洲节目创意出口国，最后介绍了我国电视节目的海外传播。,AbstractEN:,KeyWords:561699,78419,561665,50821,EKeyWords:561700,78422,561667,561701,SubjectWords:,LiteratureId:11720271,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120191101X20194165001_000_010,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2020-07-29 15:25:36.0,ModifyUser:Admin,ModifyTime:2023-09-27 00:06:14.0,HitCount:4,ShowType:putong,LogoID:0,PdfID:11720273,DownCount:4,AuthorInfos:,BookPublishDate:2019-11-01 00:00:00.0,SearchTitle:国际电视节目交易概况,ISBN:978-7-5201-5515-1,BookTitle:电视节目策划,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:国际电视节目交易概况,_RowNo:11
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