中国社会舆情与危机管理报告（2011）
书 名： 中国社会舆情与危机管理报告（2011）
英 文 名： THE REPORT ON CHINESE SOCIAL OPINION AND CRISIS MANAGEMENT (2011)
作 者： 刘锐 徐颖 王平 谢耘耕
I S B N： 978-7-5097-2491-0
丛 书 名：
舆情蓝皮书
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关 键 词： 社会调查 调查报告 中国 2011
出版日期： 2011-07-01
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中文摘要
处于转型期的中国，在经济社会快速发展的同时也面临着种种舆情危机。特别是随着各种新媒体技术的出现，社会舆情出现的频率大大增加，舆情解决的难度日益增大，如何更有效地进行舆情应对成为众多主体关注的焦点。 《中国社会舆情与危机管理报告(2011)》以新媒体环境下的中国社会为立足点，以提升中国社会各界的媒介素养和舆情应对能力，实现中国社会的科学和谐发展为最终价值指向，整合新闻传播学、管理学、社会学、心理学、信息安全等多学科研究视角，运用定量与定性相结合的方法，对2010年中国社会舆情、分类舆情、企业舆情、个人舆情等进行了深入系统的研究，并简单预测了2011年社会舆情走势。 2010年，影响力较大的社会舆情事件虽然较2009年有所缓和，但依然数量众多，平均不到三天就有一起影响较大的事件发生。公共卫生、企业财经、灾害事故类舆情频出，社会民生、涉法涉警类舆情持续高发;个人舆情成为社会舆情领域的新焦点;整体舆情传播时效性有所提高;新媒体曝光率居高不下，传统媒体权威依旧;微博异军突起，成为舆情曝光的重要渠道;意见领袖越来越多地介入舆情热点事件;网络动员逐渐升温;互联网在公民表达中的作用更加凸显，“网络问政”越来越多地受到政府部门的重视。 2011年舆情走势将呈现如下特点:舆情事件将继续保持高发、复杂化的态势;微博持续快速发展，用户规模与影响力持续提升;意见领袖对社会舆情事件的介入日渐频繁;网络动员将有所升温;社会舆情主体的应对能力进一步提高。 《中国社会舆情与危机管理报告(2011)》由上海交通大学舆情研究实验室主编。该书适合新闻传播学、公共管理、工商管理、社会学等专业师生及从业人员使用，也是关注中国社会舆情的读者之有益读物。
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