成都市文化创意产业发展报告（2020）
中文摘要
2018年，成都市召开世界文化名城建设大会，提出打造世界文创名城、世界旅游名城、世界赛事名城和国际美食之都、国际音乐之都、国际会展之都，塑造“三城三都”品牌。2019年，成都市委出台《中共成都市委关于弘扬中华文明发展天府文化加快建设世界文化名城的决定》，制定《成都市建设世界文创名城三年行动计划（2018～2020年）》，明确了迈向世界文化名城的目标愿景和行动方略，提出以提升天府文化的国际影响力、辐射力、集聚力为牵引，推动文化创意产业（简称文创产业）成为重要支柱产业，建设具有全国引领力、全球竞争力的世界文创名城。
本书分析了成都文创产业的现状特征、机遇挑战和未来趋势，认为建设世界文创名城是成都以文化的繁荣引领城市崛起、走向世界的生动实践，体现了高度的文化自信和强烈的使命担当，既是世界文化名城的时代表达，更是城市内生动力的重塑和再造。增强文创产业的全国引领力、全球竞争力，在于围绕国家战略和城市实际发挥文创产业的重要支柱作用，促进文化商贸旅游体育融合发展，推动文化创意产业成为发展新经济、培育新动能的引擎。这就要求强化文化引领、集群发展、跨界融合、品牌支撑，以国际化视野和前瞻性思维高标准建设文旅（运动）产业生态圈，加快提升文创产业的行业首位度、产业融合度、品牌美誉度和国际知名度，以新担当、新作为更好服务于国家战略全局和区域发展大局，不断增强全国重要文创中心的影响力、凝聚力和创造力，为全面打响“三城三都”品牌、推动成都建设世界文化名城提供有力支撑。
为让社会各界了解2018～2019年成都文创产业的发展情况，成都市文化体制改革和文化产业发展领导小组办公室和成都市社会科学院共同编撰完成《成都文化创意产业发展报告（2020）》。本书共分为五个部分，第一部分为总报告，客观分析了2018～2019年成都文创产业的现状与特征，探析文创产业发展面临的机遇和挑战，围绕世界文创名城建设，对未来成都推动文创产业发展的战略与重点做出分析研判；第二部分为专题篇，集中研究文创产业的理论前沿与国际经验，以及成都数字文创产业、天府绿道文创产业、文创产业功能区、文商旅体产业融合发展等；第三部分为产业发展篇，围绕影视产业、创意设计产业、音乐产业、时尚产业、文化体育旅游业、会展产业等重点领域，反映成都文化创意产业发展的行业动态；第四部分为区域动态篇，选择中心城区和近远郊代表性区（市）县，反映成都全域文化创意产业发展态势；第五部分为典型案例篇，分析成都优化利用老旧建筑、历史文化遗产发展文创产业，以文商旅体融合创新打造文创产业园区，以及促进传统文化、历史文化的传承与创新等典型案例，反映成都文创产业创新发展的鲜活实践。
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总报告
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专题篇
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产业发展篇
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区域动态篇
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典型案例篇
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附录
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