中国邮轮产业发展报告（2023）

《中国邮轮产业发展报告（2023）》是由上海国际邮轮经济研究中心联合上海工程技术大学和中欧国际工商学院，汇聚国内外邮轮产业界与学术界的尖端力量，洞察当前邮轮产业发展的新动向，编纂的全面而深度的年度报告。本年度“邮轮绿皮书”是该系列出版物的第10本，数据统计时间从2022年9月1日至2023年8月31日。

本年度报告分为总报告、专题篇、产业篇和发展篇四个部分，囊括了16篇系统而具体的研究报告，逻辑严谨、观点鲜明、数据翔实、内容前瞻。总报告分析了2022～2023年国际邮轮产业发展形势，并通过十大热点解析了中国邮轮产业的最新走势与潜在趋势。专题篇对中国邮轮市场的发展形势进行了分析。产业篇主要关注中国邮轮产业链情况，重点关注我国邮轮经济创新发展路径、全产业链发展战略以及本土邮轮市场竞争力提升等方面。发展篇对上海国际邮轮旅游度假区高质量发展等进行了深度研究，以期推动港城联动发展、提升城市形象和增加邮轮经济效益。

从全球范围来看，全球邮轮消费需求逐步释放，欧洲、北美等区域已经全面恢复国际邮轮运营，2023年全球邮轮行业有望全面复苏，甚至超越疫情前的水平。国际邮轮协会的《2023年邮轮行业现状报告》显示，邮轮旅游市场恢复速度快于全球出境旅游市场复苏速度，且年轻人将是邮轮市场的消费主力。邮轮市场保持着强劲的增长势头。预计2027年出海邮轮游客将达到3950万人次。邮轮产品的强劲增加态势以及持续攀升的客运量预示着邮轮市场的发展潜力较大。

从中国的角度看，交通运输部已明确国际邮轮运输全面恢复，国产首航大型邮轮“爱达·魔都号”也将于2024年1月正式启航。但本土邮轮产业在短期内面临诸多挑战，包括消费者对邮轮旅行的信心亟待提振、邮轮载客率较低等问题。此外，本土邮轮公司在经营管理和营销策略上也存在一定的不足。中国作为全球邮轮新兴市场，有望抓住国家战略发展新机遇，逐步增强大型和极地探险邮轮建造的自主设计研发力度，提升邮轮船队的自主运营能力，深化邮轮经济产业链的拓展，推动中国邮轮产业高质量发展，积极参与全球邮轮市场的合作和竞争，为全球邮轮行业发展注入更多的活力。

本报告的编撰与出版得益于邮轮产业各方的共同努力和协作，特别要感谢文化和旅游部、交通运输部、上海市各级政府关联部门以及相关院校和社会各界的支持与助力，再次表示衷心的谢意！

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总报告

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专题篇：邮轮旅游全面恢复

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产业篇

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发展篇

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书名：	中国邮轮产业发展报告（2023）
英文名：	ANNUAL REPORT ON CHINA’S CRUISE INDUSTRY （2023）
作者：	吴文学汪泓叶欣梁史健勇郑炜航邱羚朱国建
I S B N：	978-7-5228-2577-9
丛书名：	邮轮绿皮书订阅
关键词：	邮轮市场邮轮产业邮轮经济
出版日期：	2023-10-01