中国邮轮产业发展报告（2024）
| 书 名： |
中国邮轮产业发展报告（2024） |
| 英 文 名： |
ANNUAL REPORT ON CHINA’S CRUISE INDUSTRY（2024）
|
| 作 者： |
汪泓 主编; 叶欣梁 史健勇 邱羚朱国建 副主编 |
| I S B N： |
978-7-5228-4312-4 |
| 丛 书 名： |
|
| 关 键 词： |
邮轮旅游 邮轮经济 邮轮产业 产业链 |
| 出版时间： |
2024年11月 |
中文摘要
《中国邮轮产业发展报告（2024）》是由中欧国际工商学院、上海国际邮轮经济研究中心和上海工程技术大学汇聚国内外邮轮产业界与学术界的尖端力量，洞察当前邮轮产业发展的新动向，编纂的全面而有深度的年度报告。总报告分析了2023～2024年国际邮轮产业形势，并通过十大热点来解析中国邮轮产业的最新走势与潜在趋势。
从全球范围来看，依据国际邮轮协会（CLIA）数据，北美市场占据全球邮轮市场绝对份额，北美邮轮游客总量占全球邮轮游客总量的50%以上。邮轮经济贡献凸显，2023年，迈阿密港邮轮经济活动总额达614亿美元，占佛罗里达州生产总值的3.9%，为州和地方税收贡献22亿美元，提供了34万个工作岗位。2023年，欧洲邮轮旅游市场规模为916万人次，较2019年增长6.5%。2023年，平均每位游客在港口城市消费达660欧元，即每24名邮轮游客创造的经济价值就可支持一份全职工作机会。中国邮轮市场是亚太邮轮市场最重要的推动力。
从中国的角度看，目前自主建造和收购的中资邮轮有“爱达·魔都”号、“中华泰山”号、“蓝梦之歌”号、“蓝梦之星”号“地中海”号、“鼓浪屿”号、“梦想”号、“招商伊敦”号等8艘邮轮。第二艘国产邮轮预计2025年基本完成舱室推舱及内装安装，2026年3月底出坞，当年6月试航，年底前命名交付。但也面临诸多问题，大型邮轮建造需要巨额的资金投入，成本控制是一个重要的挑战。我国需要在保证邮轮质量的前提下，通过优化设计和建造过程、提高材料利用率等方式来降低成本。随着市场竞争加剧，邮轮公司需要拓展新市场、开发新航线，以吸引更多游客。要深刻认识做好邮轮旅游工作的重要性、紧迫性，以高品质邮轮旅游供给引领创造新需求，着力构建多层次、多样化的邮轮产品体系，打造具有国际影响力的邮轮旅游目的地。
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总报告
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产业链发展篇
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