长三角地区体育产业发展报告（2014～2015）
书 名： 长三角地区体育产业发展报告（2014～2015）
英 文 名： ANNUAL REPORT ON DEVELOPMENT OF SPORTS INDUSTRY IN YANGTZE RIVER DELTA （2014-2015）
作 者： 张林 黄海燕 潘时华
I S B N： 978-7-5097-7250-8
丛 书 名：
体育蓝皮书
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关 键 词： 长江三角洲 体育产业 产业发展
出版日期： 2015-04-01
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中文摘要
长三角地区是我国体育产业发展重要的战略基地，为了进一步深化长三角体育产业合作、促进长三角地区体育产业健康和可持续发展，上海体育学院体育产业发展研究院携手江苏省体育局、浙江省体育局和上海市体育局联合编写《长三角地区体育产业发展报告（2014～2015）》，全面梳理长三角地区体育产业发展现状，分析区域体育产业协同发展可行性，探索推动区域体育产业深化配合发展的路径。
本书共分为六个部分。
第一部分为长三角地区体育产业发展总报告，从宏观概述长三角地区体育产业发展总体情况入手，简要概述江浙沪两省一市体育产业发展状况及体育健身休闲业、体育竞赛表演业、体育场馆管理业、体育用品业的发展历程、特点、现状、趋势与建议，分析了长三角地区体育产业合作的基本条件、基本要素与基本模式。
第二部分为地区篇，即上海、江苏、浙江两省一市体育产业发展报告。本篇从体育产业发展基本情况、产业工作情况及下一步工作重点三方面，阐述了江浙沪两省一市的体育产业发展特点与历程，各行业发展情况，在完善政策扶持、培育市场主体、优化产业结构、创新体制机制方面的具体举措以及深化体育产业发展、满足人民群众日益增长体育消费需求的具体举措。
第三部分为行业篇，以体育竞赛表演业、体育健身休闲业、体育场馆业及体育用品业为重点研究对象，在阐述行业发展历程、分析行业现状、总结行业特点的基础上，指出了行业的发展现状及未来趋势，并对行业发展提出相应的对策建议。
第四篇为体育服务业发展模式篇，本篇选取了长三角地区发展具有代表性的案例，分析了其运行现状和发展模式，并提出了相关启示。
第五篇为体育品牌与运营模式篇，长三角地区涌现了一批体育用品制造特色企业，本篇选取长三角地区较有代表性的企业，分析其品牌构建、运营模式，并提出对同类企业发展的启示。
第六篇为城市体育产业发展经验篇，本篇精选城市体育发展及体育赛事与城市互动发展的案例，深入探索推动体育健康发展的有效手段及体育活动、赛事举办对城市发展的影响。
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体育品牌与运营模式篇
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城市体育产业发展经验篇
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