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慈善传播:历史、理论与实务

书 名: 慈善传播:历史、理论与实务
英 文 名: HISTORY,THEORY AND PRACTICE OF PHILANTHROPICAL COMMUNICATION
作 者: 王卫明
I S B N: 978-7-5097-6473-2
丛 书 名: 江西省哲学社会科学成果文库
关 键 词:  慈善事业 传播 研究
出版日期: 2014-10-01

中文摘要

本书是国内第一部系统论述慈善传播的专著,旨在阐述慈善与传播的密切关系,对“慈善传播”作出概念界定;探寻慈善传播的历史轨迹、现状及其趋势,梳理古今中外慈善传播的经验教训和发展规律;论证慈善传播的社会价值,阐释慈善传播的社会功能;划分慈善传播的不同类型,概括慈善传播的基本流程,解析慈善传播的基本要素;总结、归纳、演绎慈善传播必须遵循的基本原则和技术要领;探析传播内容、传播技巧、传播效果的内在联系。其中有关慈善募捐的内容,可直接用之于实战。

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