上海体育产业发展报告（2014～2015）

2014年，国务院出台了《关于加快发展体育产业促进体育消费的若干意见》，指出了要充分发挥市场在体育资源配置中的决定性作用。发展体育产业不仅有利于满足人民群众多样化的体育需求、保障和改善民生，而且有利于扩大内需、增加就业、培育新的经济增长点。

上海体育产业发展基础良好，在全国处于领先地位。为准确、全面把握上海体育产业发展的基本情况，上海市统计局和上海市体育局联合开展了2010年和2011年上海体育及相关产业专项调查统计工作。上海体育学院体育产业发展研究院以上海体育及相关产业专项调查数据为基础，组织专家学者系统全面地剖析了上海当前体育产业的发展现状，面临的问题、机遇、挑战和未来的发展趋势。

本报告分为三部分，第一部分为总报告，从上海体育产业总体规模、产业结构、发展面临的瓶颈和对策等方面系统剖析了上海体育产业发展的现状与趋势；第二部分为行业篇，对体育服务业、体育用品业、体育健身业、体育培训业等八个领域通过翔实的数据资料进行了客观的评述与展望；第三部分为案例篇，系统总结了上海赛车场、上海美帆俱乐部、上海网球大师赛的运营经验。

在当前体育产业发展面临良好机遇的宏观背景和政策利好下，全面摸清上海体育产业发展的实际情况、抓住机遇改革创新、整合资源融合发展、丰富体育产品供给，有助于上海体育产业的转型升级，从而有助于加快上海的体育强市建设。

文章列表

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总报告

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行业篇

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案例篇

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书名：	上海体育产业发展报告（2014～2015）
英文名：	ANNUAL REPORT ON DEVELOPMENT OF SPORTS INDUSTRY IN SHANGHAI （2014-2015）
作者：	张林黄海燕朱洪军
I S B N：	978-7-5097-7487-8
丛书名：	体育蓝皮书订阅
关键词：	体育产业产业发展研究报告上海市
出版日期：	2015-10-01

上海体育产业发展报告（2014～2015）

中文摘要

文章列表

总报告

行业篇

案例篇